BSH Hausgeräte GmbH, Europe's number 1 home appliance manufacturer, once again represented with its brands Bosch and Siemens in the entire Hall 1.1. To mark the 100th anniversary of IFA, BSH showcased its product highlights with focus on digitalization and sustainability. In celebration of the 10th anniversary of the digital ecosystem Home Connect, BSH also offered a glimpse into the future of the connected kitchen, including the world’s first Matter-enabled
home appliance, which facilitates easy connectivity and simplifies everyday life.
From September 6 to 10, 2024, BSH presents its long-standing innovative power and successful combination of tradition and technology. For the third year in a row, BSH’s appliances and solutions filled the entire Hall 1.1 covering an area of 6,000 square meters.
BSH is also co-initiator of possibly the biggest IFA innovation: the exhibition of “white goods” since 2008. “I am delighted that as Europe's leading home appliance manufacturer, we have always been able to excite people at IFA with our latest products,”
says Enrico Hoffmann, Head of Sales Central Europe. “This year’s 100th anniversary of IFA provides a unique environment to present new technologies from our brands Bosch and Siemens that meet our consumers’ needs while addressing important trends like artificial intelligence and energy efficiency.”
Saif Khan, MD & CEO, BSH Home Appliances, said, “At BSH Home Appliances, we are
dedicated to delivering cutting-edge innovations to Indian consumers, with a focus on
sustainability, energy efficiency, and seamless connectivity. As we mark the 100th anniversary of
IFA, it’s an exciting moment for us to showcase pioneering technologies like our Matter-enabled
BSH Hausgeräte GmbHappliances and the Home Connect ecosystem. These advancements are designed to meet the evolving demands of consumers globally, offering smart, sustainable, and user-friendly solutions that enhance daily life. Our commitment is to create exceptional user experiences, where every interaction with our appliances simplifies tasks and adds joy to routine activities. This aligns withthe growing trend of premiumisation, as consumers increasingly seek smart, high-quality productsthat not only elevate their lifestyle but also promote sustainability.”
Innovation for the home: Bosch presents sustainable product highlightsUnder the motto There is no place #LikeABosch. Welcome home, “Bosch demonstrates howadvanced technologies can make everyday life more comfortable and sustainable. A specialhighlight of this year’s exhibition is the Bosch House, where for the first time, Bosch showcasednot only home appliances but also appliances and technologies that help achieve perfect results throughout the entire home. This year's home appliance highlights include the new French Door fridge-freezer combinations equipped with the most powerful ice and water dispenser on theEuropean market, which can produce up to 5 kg of ice per day. In the kitchen, the new Series 4 and 6 ovens impress with AirFry and steam function. The AirFry heating mode makes it easy to prepare healthier fried foods. And the steam function ensures perfect results when bakingbread, roasting and more.
The new 6 and 8 Series washing machines save energy, water, electricity, and detergent with
every wash cycle. The Series 8 washing machine WGB244AW0 is Bosch’s energy-saving
champion and 50 percent more efficient than energy efficiency category A. The new Bosch
microplastic filter also ensures nearly microplastic-free wastewater. For those who like it cleaner
than clean: the Unlimited 10 cordless vacuum cleaner with patented MicroClean technology
removes even the finest particles. The TFT display gives you full control over cleaning modes
and battery status and allows you to watch tutorials.
Siemens’ product highlights: Smart technology for more simplicity in everyday life
Under the motto “Say hi to intelligence”, Siemens is focusing on the desire for simplicity in
everyday life. The new hobs with diamond Protect are equipped with a scratch-resistant
CERAN® surface, guaranteeing easy maintenance and durability. Siemens is now also
introducing the new material for the first time in the iQ500 inductionAir Plus hob, which integrates
an extractor hood with combined induction and temperature control. Consumers are supported
by the hob assistant, that can be consulted at any time via the Home Connect app.
Another highlight of the intelligent kitchen is the iQ700 oven with food recognition, which has
doubled its application range. Thanks to artificial intelligence and a built-in camera, it can now
automatically recognize 80 dishes and use cases and set the optimal cooking method. Other
areas of application for AI include the browning sensor and the intelligentProgram of the
Siemens dishwasher, which learns and adapts to the expectations of its owners.
BSH Hausgeräte Gmb
10 years of Home Connect: A glimpse into the future
From the present into the future: For a decade, Home Connect has been a leader in IoT
solutions for kitchens and homes. At IFA, BSH celebrates this anniversary with new features
that promote sustainability and operating comfort. One of these functions is Smart Start, which
automates the operation of home appliances based on the highest share of renewable energy in
the power grid or electricity prices. For consumers who do not use dynamic electricity rates yet,
BSH has partnered with the green energy provider Tibber to offer discounted rates and thus
encouraging the use of renewable energy.
Additionally, consumption statistics provide consumers with an overview of their water and
electricity consumption. The Consumption Forecast shows the expected energy and water
consumption based on the selected program enabling consumers to make informed decisions
about their energy consumption. The Care Dashboard helps monitor the condition of
appliances, detects maintenance needs early, and addresses them directly to ensure optimal
performance and longevity.
BSH’s rental initiative, Blue Movement, also announced the expansion of its rental model to B2B
customers and the extension of the product range to include other Bosch business areas such
as Power Tools and Smart Home.
BSH sets new standards: World first Matter-enabled home appliance for the connected
home of the future
BSH sees itself as a pioneer and market shaper and it is once again at the forefront this year.
As the world’s first manufacturer, BSH will launch a Matter-enabled home appliance in 2025 that
will be displayed at IFA: an XXL built-in fridge-freezer combination for both the Bosch and
Siemens brands. The new Matter connectivity standard will enable fast and easy cross-brand
connectivity in the future, offering even more benefits for everyday use. Matter-compatible
appliances can be controlled via various apps and technologies, either actively or automated
and self-controlled in the background. BSH is thus actively preparing itself for the smart home of
the future.
Past, present, and future united and within reach
In addition to the numerous innovations, BSH is also looking back at the past: to celebrate IFA’s
100th anniversary, Bosch's first mass-produced electric fridge for private households in Europe
will be displaysd at the Palais am Funkturm as well as the first Bosch kitchen machine (1925)
and the first washer-dryer by Siemens (1976).
Furthermore, both Siemens and Bosch presented comprehensive show programs. At the
Siemens booth, the #friendsofsiemens provided entertainment with a diverse show program.
BSH Hausgeräte GmbH
Next to the Viennese star chef Alexander Kumptner – known from the TV show “The Taste” – Jo
Semola, one of Germany’s best-known “bread influencers”, will be in action. Food blogger
Torsten Kluske, together with product expert Michael Hegendörfer, demonstrated how Siemens’
Intelligent Kitchen works in harmony. TV chef Kevin von Holt also showcased how the new
products and features contribute to greater simplicity in cooking during his cooking shows.
Bosch hosted daily cooking shows and demonstrations with special guest appearances at the
IFA. The “FoodFittery” events will show how to cook healthier while also improving sustainability
in the kitchen. On September 7 and 8, the Bosch show kitchen hosted the grand finale of the
German-wide cooking competition “DEUTSCHLAND KOCHT”, where two amateur chefs went
head-to-head and faced a distinguished jury. This jury included the food bloggers Sally and
Ayse, as well as the chefs and food experts Carsten Dorhs, Frank Buchholz, Mario Kotaska,
and Peter Bruns.
Additionally, Stefanie Lipps, Managing Director of Home Connect, discussed the new Matter
connectivity standard with leading smart home companies during the “Industry Collaboration for a
Sustainable Smart Home with Matter” session.
