Dyson has introduced a new colour variant of its Airstrait straightener in India, expanding its premium hair-styling lineup just in time for the festive and wedding season. The latest Ceramic Pink and Rose Gold edition is now available across Dyson demo stores and the official Dyson India website.
The Dyson Airstrait stands out for its unconventional technology — it straightens hair using high-velocity airflow instead of heated plates, offering a safer styling experience with reduced heat damage.
Key Highlights
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Product: Dyson Airstrait Straightener (Ceramic Pink & Rose Gold)
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Price: ₹29,900
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Core Feature: Styles from wet to dry using concentrated airflow; avoids extreme heat
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Availability: Dyson demo stores & Dyson.in
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Design Inspiration: Soft reflective hues of pearls
Design and Finish
The new edition features a blend of soft ceramic pink with rose gold and metallic plum accents, inspired by the delicate sheen of pearls. Dyson’s CMF (Color, Material, Finish) team designed the ultra-matte satin body to offer both aesthetic appeal and functional grip.
Amelia Ayerst, CMF Design Manager at Dyson, said the pale pink tone was selected to convey warmth and softness, aligning with the Airstrait’s gentle styling technology. The device also undergoes durability testing to ensure long-term reliability.
Technology and Performance
Unlike traditional straighteners, the Airstrait uses high-velocity airflow angled at 45 degrees to create natural tension and align hair strands. This allows the tool to dry and straighten simultaneously, reducing styling time while maintaining shine and minimizing damage.
Dyson’s intelligent heat-control system continuously monitors airflow temperature to prevent exposure to extreme heat — a major advantage for users concerned about long-term hair health.
Pricing & Availability
The Dyson Airstrait Ceramic Pink and Rose Gold edition is priced at ₹29,900. It is available immediately at all Dyson demo stores across major Indian cities and online at Dyson.in.
