itel, India’s top mobile phone brand under 10K, strengthens its leadership in the feature phone market with the launch of its 1st Flip Keypad phone christened ‘Flip 1’ at just Rs. 2499. This stylish device flips open and shuts with a sleek, elegant design. Crafted with precision and innovation, the Flip 1 showcases an advanced flip function—an exclusive feature usually found in high-end smartphones. It also boasts a premium leather design back, adding a touch of sophistication to its exceptional functionality, paired with a glass design keypad for crystal clear clarity and a premium in-hand feel.
Aligned with the government’s initiatives to reduce e-waste and promote a universal charging standard, itel has introduced Type-C charging in Flip 1, ensuring fast, efficient power delivery and extended uptime. This feature offers seamless compatibility across devices with Bluetooth connectivity and Type-C compatibility. Additionally, the Flip 1 is equipped with King Voice for on-the-go voice assistance and Bluetooth caller support, allowing users to easily manage phone calls by connecting their smartphones to the device.
Speaking on the upcoming launch, Mr. Arijeet Talapatra, CEO of Itel India, Said “itel has been aggressive not only in expanding its smartphone and smart gadget portfolio but also in pushing the boundaries of feature phones. As the market leader with a 37% share in the feature phone segment (According to CMR), we believe that style and innovation should be as important for feature phones as it is for smartphones. The launch of the itel Flip 1 is a testament to that vision. This is not just another feature phone; it’s a breakthrough, introducing a rare flip function typically seen in premium smartphones. With meticulous research and thoughtful design, the Flip 1 sets a new benchmark in both functionality and sophistication, reflecting our commitment to delivering trendsetting products that cater to our users’ evolving needs.”
itel solidifies its leadership in the feature phone market with an unparalleled 90% brand loyalty (According to CMR), driven by relentless innovation and industry-first features that keep it ahead of the competition
The Flip 1 introduces a new level of interactive experience, designed for one-handed operation, and is both lightweight and portable. Its leather-back design adds a textured elegance, making it a statement piece. Equipped with Bluetooth support, Type-C charging, and a BT caller feature, the Flip 1 allows users to sync their smartphone contacts and handle calls directly from the feature phone.
Additionally, it boasts a non-removable battery akin to smartphones, a glass-designed keypad, and support for 13 Indian languages. Available in three colors, the Flip 1 redefines what a feature phone can offer. This device stands out as an ideal choice for both keypad enthusiasts and smartphone users, serving as an excellent secondary option for those who value versatility.
Spec Sheet:
| itel Flip 1 | |
| Screen Size | 2.4 |
| Camera | VGA |
| Battery | 1200 mAh |
| Design | Leather Back |
| Keypad Design | Glass |
| Kingvoice | Yes |
| BT Support | Yes |
| BT Caller | Yes |
| Charging | Type-C |
| Battery Backup | 7 Days |
| Warranty | 12+1 Month |
