boAt, India’s leading brand in audio and wearables, proudly announces a landmark achievement this Independence Day: the production of over 5 crore Made in India units. To commemorate this milestone, boAt is excited to unveil the limited edition, India-themed Nirvana Ion ANC as part of its ‘Rock’in India’ campaign.
This exclusive launch honors the brand’s deep connection to its roots and the unwavering support of boAtheads, who have played a crucial role in this success. The Nirvana Ion ANC, designed with an India-themed aesthetic, captures the essence of Indian culture while reflecting boAt’s ethos of being ‘Unabashedly Indian.’
The ‘Rock’in India’ campaign celebrates the brand’s commitment to the ‘Make in India’ initiative and showcases the cultural richness that defines both the product and the boAt community. The limited-edition Nirvana Ion ANC has been crafted to embody the vibrancy and heritage of India, offering a unique and premium experience to consumers.
boAt’s brand ambassadors alongside a host of influencers have joined the celebration, wearing the new product and applauding boAt’s remarkable achievement.
On reaching this milestone, Aman Gupta, Co-founder and CMO of boAt, said, “boAt is deeply committed to India’s growth story. By manufacturing over 5 crore units proudly made in India, we’re not just building products; we’re building a stronger India. Our journey to becoming a top 5 global audio wearables brand is a testament to the power of ‘Make in India for the World.’ We’re proud to contribute to India’s economic growth and create opportunities for our fellow citizens.”
The Nirvana Ion ANC will be available exclusively on boAt’s official website at a special price of INR 3,499. This limited-edition release offers fans a unique opportunity to own a piece of this historic celebration.
Don’t miss out on this exclusive launch. Visit boAt’s official website to be part of the ‘Rock’in India’ campaign and secure your limited-edition Nirvana Ion today.
