The iconic French consumer electronics brand THOMSON, known for its 130 years of legacy in technology and innovation, is making a powerful entry into the Indian audio market with its latest range of Soundbars. Aiming to capture 10% market share in the online segment, THOMSON has invested in a state of the art manufacturing unit for speakers under the ‘Make in India’ initiative with an investment of INR 50 cr.
The new manufacturing unit which has been set up in Noida, Uttar Pradesh is going to produce half a million units in a year.
Starting with two flagship soundbars, AlphaBeat25 and AlphaBeat60, Thomson is gearing up to launch over 20 models in the next six months. The two new sound bars are priced at INR 16,99 & INR 38,99 respectively and will be available on FLIPKART from 21st September, 2024.
Unveiling the AlphaBeat Series: Built for Performance, Designed for Every Space
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AlphaBeat60: The Ultimate Sound Experience for Indian Homes
The AlphaBeat60 is a 60-watt powerhouse sound bar equipped with a sleek subwoofer, designed to fit any room size while delivering deep, immersive sound. The new design philosophy combines high-end audio engineering with elegance, making it the perfect fit for modern Indian living spaces. With a 2.1 channel audio system and RGB lighting modes, the AlphaBeat60 elevates both the sound and aesthetics of your home entertainment setup. The metal mesh grill adds a touch of sophistication, while the RGB lights at the base allow for customization with multiple colour modes to match your mood. -
AlphaBeat25: Portable Power with Unmatched Clarity
For those seeking a portable yet powerful sound solution, the AlphaBeat25 is the perfect choice. This compact 25-watt soundbar comes with a 2000mAh battery, offering 16 hours of continuous playback. Despite its small size, the AlphaBeat25 delivers clear, punchy sound, and the integrated RGB lighting adds a dynamic, vibrant feel to any room. Designed for flexibility and ease, this model fits seamlessly into any setup without compromising on audio quality.
Full specifications:-
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AlphaBeat25 |
AlphaBeat60 |
|
|
Output |
25 Watt RMS |
60 Watt RMS |
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Wireless & Wired |
Wired |
|
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Battery |
2000 mAh |
NA |
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Inclusions in the box |
Manual，warranty card，AUX cable, USB cable，battery for remote |
Manual，warranty card，AUX cable, adaptor, battery for remote |
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Frequency- 50/60 Hz |
82Hz – 20kHz |
35Hz-20kHz |
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Headphone Jack |
3.5 Stereo Headphone Jack/PJ-320D 4-pin SMD |
3.5 Stereo Headphone Jack/PJ-320D 4-pin SMD |
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Connectivity |
Bluetooth AUX IN USB Playback |
AUX IN USB Playback Remote Control HDMI |
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Driver Size |
2”*2 |
2.25″*2 SB + 4″*1 SW |
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Bluetooth profile |
5.3 |
5.3 |
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Charging time |
5H |
NA |
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Playback time |
16 Hrs* |
NA |
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Display type |
Red and blue lights(LED) |
RGB（LED) |
On this new category expansion, Mr. Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltds.(SPPL) and India Brand Licensee of THOMSON, said “We are committed to bringing world-class audio experience to Indian consumers with products that blend cutting-edge technology with affordability. Our goal is to redefine the way India experiences sound. The launch of our soundbars is just the beginning. With our Make in India initiative, we aim to become a household name in the Indian audio market.”
Audio accessories market in India is still in its growth phase with a large untapped potential, with an estimated 350 million addressable users in 2023 (a report by Marketbrew), this number is expected to rise to 540 million by 2027. Constant evolution of integration and audio technology, rising smartphone penetration and discontinued practise of providing the earphones as part of bundled offering with mobile phones are key drivers for high demand for audio accessories.
The Indian Audio Market: Poised for Growth
India’s audio market has witnessed exponential growth in recent years, driven by a surge in demand for home entertainment solutions. With more consumers investing in audio upgrades, the market for soundbars and speakers is expected to grow significantly, making THOMSON’s entry into the Indian audio market perfectly timed. The brand’s commitment to quality and innovation, combined with its ambitious expansion plans, promises it to be a leader in the evolving Indian audio landscape.
Set to touch an unprecedented growth in the year 2024, THOMSON will continue its efforts to tap the vast untapped market potential that India presents. Offering something for everybody, the brand will continue to deliver upon its promise to provide ‘Friendly Technology’ at a reasonable price that has kept it at the top of its game year on year. Widening its portfolio and product categories, THOMSON will move towards consolidating its position in India in both large and small appliance categories.
