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AI Powering the Next-Gen Devices: Transforming the Future of Consumer Tech

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Artificial Intelligence (AI) is propelling a new wave of innovation in consumer technology, fundamentally altering our interactions with everyday devices. Since OpenAI launched ChatGPT in November 2022, the race to harness generative AI has intensified. Major tech giants like Meta and Google have developed their own large language models, while AI startups secure substantial investments to create productivity-enhancing tools. AI has become the pivotal buzzword in the tech world, and its integration into consumer devices is already reshaping the landscape.

Today’s smartphones have evolved beyond communication tools, offering highly personalized experiences through machine learning and large language models. AI-driven features, from enhanced photography to intelligent voice assistants, make smartphones smarter and more intuitive. Wearable technology, including smartwatches and fitness trackers, is also undergoing a significant transformation with AI. These devices provide tailored insights and recommendations, tracking health metrics with greater accuracy and offering real-time advice.

AI is the key differentiator in the next generation of devices, creating smarter gadgets that significantly enhance user experience. As AI integration continues to advance, consumer tech promises even more innovative and personalized experiences, shaping the future of device interaction.

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Tarun Pathak, Research Director at Counterpoint Research

“AI is revolutionizing the landscape of consumer electronics, transforming devices such as smartphones, wearables, TVs, and home appliances into smarter, more intuitive tools. By 2027, we anticipate that GenAI smartphones will account for 43% of overall smartphone shipments, surpassing 550 million units and achieving a 4X growth from 2024. We expect the GenAI smartphone installed base to cross 1 billion by 2027.

Samsung’s successful launch of the Galaxy S24 series has set a benchmark for AI integration, and with Apple’s anticipated entry into this space, AI features will become essential in mid-to-premium smartphones starting in 2025. Wearables, too, are evolving beyond traditional health and fitness applications. With the incorporation of generative AI, they now offer personalized recommendations, insights, and adaptive experiences tailored to individual needs. The advent of multimodal AI—combining voice, touch, and gesture inputs—enhances the natural, conversational interfaces of these devices, making them more accessible and productive. As the tech industry shifts its focus from smart-connected devices to smartly connected devices, AI is expected to transform our daily lives through seamless and personalized interactions, making consumer devices not only smarter but also more user-friendly.”

Faisal Kawoosa, Chief Analyst & Founder, Techarc

“Integrating AI into consumer devices is fundamentally transformative. These devices, whether smartphones, TVs, laptops, or wearables, serve as the interface between technology and users who have diverse interests, needs, habits, and behaviors. AI plays a crucial role in personalizing user experiences by enabling devices to understand and adapt to their users. This trend is gaining momentum across various sectors. For instance, smartphones and TVs are increasingly leveraging AI. Samsung and Google have introduced AI capabilities in their devices, enhancing content creation and providing features like image completion and HD content conversion. This technology is particularly beneficial in regions where not all content is in HD, ensuring a consistent viewing experience across different types of channels.

AI in laptops, exemplified by Microsoft’s Copilot, significantly boosts productivity by assisting users in their professional tasks. Similarly, AI in wearables, such as TWS (True Wireless Stereo) devices, adapts to the user’s environment, optimizing audio settings based on noise levels and ambient conditions. Unlike traditional sensors, AI continuously learns from user interactions, offering a more dynamic and responsive experience. Overall, AI is set to become the pivotal interface layer between users and their devices, enriching the functionality and value of consumer technology.”

Here, we look at a few of these devices with built-in AI support that are shaping the world of next-gen smart devices.

Google Pixel 8 Pro

The Google Pixel 8 Pro showcases cutting-edge AI integration with its Gemini Nano technology, enhancing user experience through intelligent features. The standout Summarise function in the voice recorder app allows users to generate bullet-point synopses of recordings on-device, ensuring privacy and efficiency. The Smart Reply feature in Gboard, currently in developer preview, uses AI to suggest chat responses in apps like WhatsApp and Line, with a wider rollout expected soon.

Circle to Search enables quick lookups by drawing a circle around onscreen text or images, using machine learning for rapid recognition. Photography is significantly enhanced with the Magic Editor, allowing users to move or remove objects in images seamlessly. Best Take merges multiple shots to ensure everyone looks their best in group photos. Video Boost enhances recorded footage with cloud-based AI processing, improving color and lighting. The Google Pixel 8 Pro leverages AI to simplify tasks, boost creativity, and enhance overall user experience, setting a new standard in smartphone technology.


Amazfit Balance with Zepp Flow

Amazfit Balance smartwatch, with its revolutionary AI-driven Zepp Flow, is the first smartwatch brand to integrate a Natural-Language User Interface (LUI) powered by LLM AI into its operating system. Zepp Flow transforms user interaction by transcending traditional voice assistants, eliminating the need for specific commands or keywords and allowing users to communicate naturally with their smartwatch. Understanding conversational speech, Zepp Flow fosters a seamless, intuitive bond between users and their device.

With Zepp Flow, the Amazfit Balance smartwatch offers a wealth of new features, enhancing the user experience and personalizing interactions. Users can schedule events, reply to notifications, check the weather, play music, and more, simply by speaking naturally. This groundbreaking feature integrates AI into daily life, empowering users to manage their well-being with intelligent healthcare tools and convenient voice interactions.


The HP OmniBook X 14” AI Laptop

HP’s latest innovation, the HP OmniBook X AI laptop boasts AI-enhanced power and mobility for superior performance, efficiency, and privacy. Central to the OmniBook X is its Neural Processing Unit (NPU), which runs AI locally on the device. This allows the CPU and GPU to handle less processing, leading to improved performance and extended battery life. With Microsoft’s Copilot in Windows 11, users can access an AI-powered intelligent assistant at the press of a button, boosting creativity and productivity. Copilot offers features like Recall, a searchable timeline of user activity, and Live Caption, real-time translation of video and audio into English.

The OmniBook X is among the first to earn Microsoft’s Copilot+ certification, ensuring its NPU delivers at least 40 TOPS of AI processing power. The HP OmniBook X exemplifies the future of AI-driven personal computing, making technology more intuitive and powerful.


Samsung Neo QLED 8K Smart TV

Samsung’s Neo QLED Smart TV, powered by the advanced NQ8 AI Gen2 Processor, delivers an unparalleled 8K viewing experience. With 256 AI neural networks, its 8K AI Upscaling technology transforms content into near 8K picture quality, ensuring stunning visuals whether streaming OTT services, gaming, or watching live sports. Leveraging on-device AI capabilities, the Neo QLED is equipped with the NQ8 AI Gen3 Processor, featuring a neural processing unit with 512 neural networks. This powerhouse enables advanced technologies like AI Picture Technology, AI Upscaling Pro, AI Motion Enhancer Pro, AI Sound Technology, AI Auto Game Mode, AI Customization Mode, and AI Energy Mode. Each of these features works in harmony to optimize picture and sound quality, enhance motion clarity, and customize the viewing experience to individual preferences. Samsung’s Neo QLED Smart TV sets a new standard in home entertainment, using cutting-edge AI to deliver a truly immersive and intelligent viewing experience.


Noise Luna Ring

The Noise Luna Ring processes vast amounts of data daily, analyzing over 70 bio-markers using state-of-the-art algorithms. Trained on over a billion anonymized data points from 20 million users, it delivers in-depth insights and customized recommendations, revolutionizing how users manage their health and wellness.

Powered by AI, the Luna Ring offers a suite of intuitive features for a personalized experience. Users seamlessly interact with Luna AI to receive instant answers to queries, such as average HRV or fitness data-based recommendations. Luna AI provides deeper insights into body signals and rhythms, assisting users in optimizing their health and well-being. Acting as a personal coach and nutritionist, Luna AI delivers customized training routines and nutrition recommendations tailored to individual fitness goals, based on bio-marker data.

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