News announces the ‘Dhanteras Store’


Ahead of the auspicious occasion of Dhanteras, announced its ‘Dhanteras Store’ which brings a wide selection of specially curated products ranging from gold and silver coins, festive jewelry, electronics, pooja items, home décor, large appliances, smartphones, accessories, Amazon Devices, digital gold and much more. ‘Dhanteras Store’ offers millions of products to suit the unique needs of everyone from the comfort of their homes as they plan for the upcoming festivities. Customers can choose from a host of leading brands such as Malabar Gold and Diamonds, Candere by Kalyan Jewellers, Hershey’s Fashion dream, BIBA, Manyavar, Maybelline, Sony, One Plus, Prestige, Ferrero Rocher, Happilo among others.

Apart from brands, the ‘Dhanteras Store’ will also offer the largest selection of products from thousands of emerging small and medium businesses at great value & convenience. From festive décor products for home to gorgeous ethnic wear, from small Indian businesses, customers can explore the finest of festive selection that sellers across India are offering.


Additionally, to celebrate the auspicious occasion of Dhanteras, Amazon Pay will offer cashback on digital gold to all its customers from Oct 20th – Nov 2nd. All Prime members can avail 5% cashback, while non-Prime members can reap 3% cashback on their digital gold purchases on ( App only). As an ideal gift this festive season, customers can also send Gold vouchers instantly to their loved ones and get up to 5% off from favorite brands like Jos Alukkas, Joy Alukkas, PCJ, Kalyan Jewellers and more. They can also send Gift Cards worth Rs.2,000 or more from the safety and convenience of their homes and get up to Rs.200 back.

Customers can also use their voice to access the ‘Dhanteras Store’ using Alexa on the Amazon’s shopping app (Android only). Users can tap the mic icon on the app and say – “Alexa, go to Dhanteras Store” and land directly on the store.

Here are some top picks customers can choose from’s ‘Dhanteras Store’. All offers & deals are from participating sellers.

Get hands on experience on the latest gadgets and gaming essentials

  • boAt 100 Wireless Bluetooth in Ear Earphone with Mic – Enjoy the instant wireless connectivity with Bluetooth v5.0 and that too with the provision of being connected to two devices simultaneously via Dual Pairing on 100 Wireless along with premium HD quality. Get this on for INR 1,199
  • Mi Smart Band 5 – Single matrix to track your all fitness related activities. Tracks 11 professional sports mode (including Yoga and Rope skipping). Run on the go with Automatic activity detection (Running and Walking). Get this smart band for INR 1,999.
  • Helix Timex Metalfit SPO2 smartwatch – Metalfit, which is a quality product from the TIMEX group, comes with a sleek and stylish full metal body and ultra-light weight. It has a full capacitive touch display with tap to wake feature for easy access. You can get this for INR 2,399.
  • Tribit StormBox Wireless Bluetooth Speakers – Are you a fan of booming bass? The exclusive XBass technology generates bass that’ll fill the room and send shivers down your spine. Just press the XBass button to kick things up a notch. Get this on for INR 4,362
  • DualSense wireless controller – (PlayStation5) – Discover a deeper, highly immersive gaming experience that brings the action to life in the palms of your hands. (Compatible Hardware – PlayStation5 console). Get this on for PlayStation for INR 5,390.
  • Sony PS5 Marvel’s Spiderman Miles Morales (PS5) – Experience the rise of Miles Morales as the new hero masters incredible, explosive new powers to become his own Spider-Man. Get this on for INR 2,618.

Great deals on the latest Smartphones

  • Redmi Note 10 Pro Max –   ‎Dual Stereo Speakers for immersive audio experience, The display is protected by Corning Gorilla Glass 5, 3.5mm Jack, IR Blaster, Dedicated Micro SD Slot, Z-Axis Linear Vibration Motor, IP 52 Certified, Flagship 108MP Main Camera 8MP Ultrawide-FOV 118 degrees 5MP Macro Sensor 2MP Depth Sensor Slow Motion Support. You can get this for INR 18,999
  • Redmi 9A – Comes with 13MP rear camera with AI portrait, AI scene recognition, 16.58 centimeters (6.53 inch) HD+ multi-touch capacitive touchscreen with 1600 x 720 pixels resolution, 268 ppi pixel density and 20:9 aspect ratio. Buy this smartphone for INR 6,799
  • OnePlus Nord 2 5G (Blue Haze, 8GB RAM, 128GB Storage) – Get home this smartphone with a sleek design, mighty camera and mighty fast charging. It has a 6.43-inch, 90Hz Fluid AMOLED display, Sony IMX 766 50MP+8MP+2MP AI Triple Camera with 4K@30FPS and supports dual 5G SIM Cards among other features. Get this on for INR 29,999.

Shop for Gold & Silver Coins, Authentic Jewelry & more 

  • Kundan 22K (916) 4 gm Kalpataru Tree Yellow Gold Coin: Considered as an auspicious day to invest in buying gold and jewelry, this Dhanteras you can choose to buy the Kundan 22K Gold coin, available for INR 18,696 on Amazon Fashion.
  • Malabar Gold & Diamonds 24K, Rose 2 gm Yellow Gold Bar: The 24k (999 purity) gold coin is a perfect buy this Dhanteras. You can also opt to gift it to you loved one this festive season. It is available on Amazon Fashion for INR 10,478.
  • DISHIS Diamond Stud Earring for Women: These stud earrings are made of 14K rose gold, beautifully handcrafted and perfect for both festive as well as day wear. They are BIS hallmarked and available on Amazon Fashion for INR 7,633.
  • Candere by Kalyan Jewelers 22K (916) Yellow Gold Tushi Bangle for Women: Made with 22K gold and certified by BIS hallmark, this bangle would make for a perfect buy this Dhanteras. Available on Amazon Fashion for INR 14,520.
  • Manyavar Men’s Art Silk Other Kurta Pyjama with Waist Coat: Adorn your look with this fashionable kurta set with a jacket from Manyavar that will add a touch of sophistication and class to your ethnic look. Designed to perfection with a mandarin collar for a dash of style and tailored from fine quality fabric. It is comfortable to wear and easy to maintain. It is available on Amazon Fashion for INR 7999.
  • BIBA Women’s Classic Shirt: This beautiful kurta is stylish and perfect for the festive occasion. You can style this with contrasting pyjamas and simple, minimalistic jewelry. It is available on Amazon Fashion for INR 3599.
  • Fossil Riley Analog Rose Gold Dial Women’s Watch – Get your hands on the signature Riley style Fossil watch which features a rose gold-tone finish and a textured rose dial. This Riley watch also features a multifunction movement which means the quartz movement is typically built into three separate sub-eyes for the day of the week, date of the month and 24-hour time. Get this on for INR 9,995.
  • Maybelline New York The Blushed Nudes Palette Eyeshadow: Create different festive looks for different occasions with the highly versatile 12 easy-to-wear shades. Mix and match and get the perfect look using the nude shades on the palette. It is available on Amazon Beauty for INR 523.
  • Carolina Herrera Bad Boy Eau De Toilette for Men 100ml: Gift your loved one or pamper yourself with the most cherished collection from Caroline Herrera for Men. This fragrance is an audacious blend of dark and light elements and is available on Amazon Beauty for INR 6,225.
  • Shahi Punjabi Footwear Boys’ Mojari – Elevate your style with this classy pair of Mojari this festive season. It comes with exceptional comfort and is perfect to give your quintessential dressing an upgrade. Get this on for INR 466.

Upgrade your home for festivities 

Must Haves for a Pooja Room 

Best time to upgrade your kitchen essentials

  • Prestige IRIS Plus 750-watt mixer grinder – This mixer grinder helps grind all types of food with ease as it comes with the powerful 750-watt motor and 4 super-efficient, stainless-steel blades. Additionally, the jar can be handles with ease with the ergonomically designed sturdy handles. Get this on for INR 2,699.
  • Neelam Stainless Steel Dinner Set – This dinner set is perfect for an Indian household as it includes all items for dinning, storing, cooking, and serving. It is made from high-quality stainless steel and resistant to corrosion. The 36 pcs stainless steel dinner plate set is for multipurpose use for in-home, offices and restaurants. Get this on for INR 1,369
  • Carote Non-Stick Kadhai with Lid – Try out this ultra-nonstick kadhai with Swiss granite firmly locked nonstick coating. Available on for INR 2,203.
  • Butterfly Curve Stainless Steel Pressure Cooker – Every kitchen needs an ergonomically and aesthetically designed pressure cooker which provides easy grip and a handle with special lock arrangement for uni-directional rotation. This pressure cooker comes with a 5-year warranty and is available on for INR 1,429.

Exciting products from emerging brands and start-ups from Amazon Launchpad

Festive mood with happy food

  • Hershey’s Syrup Caramel – Transform this quick and easy snack into an indulgent treat in under 30 minutes! Here’s a chocolaty twist for your taste buds, so let your inner chefs shine by buying this for INR 169.
  • Amaram Kaju Katli Sweets Gift – No Indian festival or celebration is complete without a plateful of mithai. Every region, culture, and household have one or the other type of mithai that is synonymous with the occasion and integral to our traditions. You’d be surprised with the delicious Kaju Katli Indian sweets box that is offered by Amaram from the house of Ghasitaram Gifts. These sweets are made with just a handful of humble ingredients. Get this for INR 475.
  • Ferrero Rocher Premium Chocolates – Experience the truly unique taste experience of Ferrero Rocher with this iconic box. Through its multiple delicious layers: a whole crunchy hazelnut at the heart, surrounded by a delicious creamy hazelnut filling, a crisp wafer shell covered with chocolate and gently roasted hazelnut pieces. Perfect to share when meeting your loved ones. Buy this amazing delight just for INR 806.

Still confused what to gift, choose from the amazing gift cards

  • Amazon Pay eGift Card – Gift cards make for a perfect gift if you are not sure of what the other person likes. So, give your loved ones a customized gifting card and choose any denomination ranging from INR 10 to INR 100,00 as a gifting amount.
  • Tanishq Studded e-Gift Card – If your loved one is fond of jewelry then this gift card is all you need to make them special. This e-Gift card is valid on Studded jewelry only, at the participating Tanishq Showrooms in India for a period of 6 months from date of activation/issuance.

To check out more products on the ‘Dhanteras Store’, click here.

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