Strengthening its foothold in the Indian market, America’s leading home appliance brand White – Westinghouse is set to ring in the festivities and give shoppers more reason to cheer. Entering the offline retail market, the brand will now be available in all the Flipkart wholesale Stores including Hyderabad, Bhopal, Indore, Meerut, Punjab, Maharashtra and Jammu in India!
With mega discounts the brand is ready to bring the fervour of shopping back this season. Widening its customers’ experience White Westinghouse Washing Machines will now be available offline and extend special offers to its customers, like INR 300/- off on purchase of two 6.5 kg semi-automatic washing machines. With the prices of its stellar performing products in 6.5 kgs and 7 kgs range, starting from INR 6990 and INR 7290 only, the brand is sure to delight the shoppers.
Here’s a look at the special prices that the brand is offering across its models-
| Product | Article | Selling Price |
| White Westinghouse semi-automatic 6.5 kg | 44005 | 6,990 |
| White Westinghouse semi-automatic 7 kg | 43269 | 7,290 |
| White Westinghouse semi-automatic 8 kg | 43270 | 8,490 |
| White Westinghouse semi-automatic 9 kg | 43271 | 9,600 |
This collaboration between White-Westinghouse and Flipkart Wholesale is sure to lift up the shopping sentiment, and trigger some positive trends in large appliance category.,
Ms. Pallavi Singh, Sr. VP Super Plastronics Pvt. Ltd. and India Licensee White-Westinghouse adds, “This is an exciting phase for the brand. Our association with Flipkart Wholesale as our retail partner has made it possible for White-Westinghouse to make inroads into the markets with a larger customer base. COVID pandemic has brought about a fundamental shift in the way people are spending time and money. We have been observing a continuous surge in home and large appliances, especially the customers from tier-2 and 3 cities. The segment has grown almost by 200% in the last few months alone. Such events furthermore strengthen our belief in the power of the platform and network and act as a great opportunity for consumers to make easy and swift purchase decisions.”
White-Westinghouse is a 100-year old American consumer appliance brand. The brand sells appliances in more than 45 countries across the world. The company had entered the appliances manufacturing business by acquiring Copeman Electric Stove Company in 1917.
