Asia’s biggest gaming superstars- Carry Minati, Triggered Insaan, Mortal and Scout are coming together in the World’s First Gaming Entertainment Show, ’PLAYGROUND’ by Rusk Media.
Playground is a unique eSport gaming championship, featuring multiple casual and pro games, between 4 teams, each owned & mentored by Asia’s leading gaming superstars.
Ahead of the launch of ‘PLAYGROUND’, the four gaming stars were seen provoking and challenging each other on social media under the digital campaign #GameKyaHai taking the entire Indian gaming community by storm. The digital marketing campaign was a leading trend on various social media platforms leading to heightened engagement and discussion amongst gaming enthusiasts reaching over 75 million fans within 24 hours.
With the future of entertainment tilting towards being immersive, engaging and interactive, gaming will gain even more popularity amongst the mainstream audiences. The gaming community in India has grown to over 400 million in 2020 from 250 million in 2018. Growing steadily for the last five years, it is expected to treble in value and reach $3.9 billion by 2025.
The first of its kind show will have the best of drama, gaming and entertainment in a never before setting that will expand the gaming entertainment to a wider cross section of audiences in India.