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BAJAJ unveils latest range of geysers through the ‘BUILT FOR LIFE’ campaign

BAJAJ – India’s leading consumer appliances brand unveils their latest range of durable and aesthetic geysers through a pan-India multimedia campaign. This campaign comes on the heels of their recent announcement of refreshing the brand positioning to ‘BAJAJ: BUILT FOR LIFE’. BAJAJ’s new range of geysers come with the ‘DuraAce Tank’ which has a marine-grade glass line coating. Consumers can enjoy hot showers for the upcoming winter season and for another 10 years thanks to the 10-years tank warranty! This range of geysers is inspired by the Indian consumers’ spirit to endure, not give up, persevere, and keep performing; after all BAJAJ is BUILT FOR LIFE.

The brand’s creative agency McCann World group India has worked on the TVC and the campaign will be leveraged across TV, print, digital & in-store.

BAJAJ enjoys strong consumer trust and has always strategically responded to their changing needs. The brand has conducted category-wise, in-depth research that highlighted multiple consumer pain points in each category, which have been addressed by considerable investments in R&D and product design. Consumers today are looking for appliances that are durable and look modern. So, the brand has launched a range of geysers with the DuraAce Tank & several different outstanding features. BAJAJ Calenta Digi boasts of a digital pre-set feature for time & temperature with feature touch buttons, digital display and remote-controlled operation. The new storage geysers come with Swirl Flow Technology and Titanium Armour Technology. Some of these models also feature the Child Safety Mode. All these new geysers are equipped with multiple safety systems, suitable for high rise buildings, magnesium anode and more. What’s more – BAJAJ offers a free installation service with the pipes making the entire experience hassle free.

Bajaj Electricals Limited, a globally renowned and trusted company with a turnover of INR 4,813 crores (FY 21-22), is a part of India’s leading business conglomerate the Bajaj Group. Its business portfolio spans Consumer Products (Appliances, Fans, Cookware), Lighting (Consumer and Professional Lighting) and EPC (Power Transmission and Distribution). Bajaj Electricals is a front runner in the industry with its key brand offerings comprising BAJAJ, Morphy Richards and Nirlep. The company has an expansive network of 18 branch offices, 600+ distributors, and more than 2.3 lakh retail outlets across India, combined with over 500 consumer care centres, fortifying its dominant presence in the consumer products sector. Under their Lighting business, they offer a wide range of innovative LED lamps and fixtures including panels and battens to consumers and are known for their prowess in street lighting, sports lighting, industrial commercial and infrastructural lighting, and undertaking specialised illumination projects on a turnkey basis amongst other solutions. Their portfolio under the EPC segment includes EHV transmission line projects, EHV substations, monopoles for transmission and distribution and electrification projects amongst other solutions.

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