Smart Watches

boAt launches its first-ever Bluetooth Calling Smartwatch ‘Primia’


Imagine Marketing Limited -owned boAtIndia’s #1 Earwear brand, today announced the launch of its first-ever Bluetooth Calling Smartwatch — ‘boAt Primia’. Boasting a large round AMOLED Display, the smartwatch also packs a built-in speaker, a microphone, and a radiant metallic designclubbed with a classic leather strap.

With a riveting design, the smartwatch is designed to offer consumers the best of boAt. Taking it a notch higher with the ‘Bluetooth Calling’ option, boAt Primia smartwatch is the first of its kind from the house of boAt. This latest feature aids in a smooth calling experience by providing an extra layer of comfort to connect with one’s friends, family, or colleagues through the watch’s beautiful round dial. It is further enhanced by the captivating 1.39” AMOLED Display sporting a crisp resolution of 454×454 pixels to give crystal clear image clarity and sharper details even when used out in the sun.

Imbibing the best of design and technology, this smartwatch also allows access to Voice Assistant directly. Customers can simply talk to boAt Primia and instantly get connected with Google and Siri voice assistants on their smartphones. Along with this, the boAt Primia smartwatch also has an in-built heart rate, SPO2, and stress level tracker to help users track their physical health such as step counts, calorie burn records and the distance traveled. It also has a sleep tracker with accurate insights into the users’ sleeping pattern (light or deep) and guides them to sleep smart. Lastly, it has 11 Active Sports Modes for intense sports sessions such as basketball, badminton, football, spinning, climbing, cycling, yoga, treadmill, or just a brisk walk or a run.


boAt Primia’s health ecosystem is also enriched with custom-run plans fitness buddies and a wellness crew through the boAt Crest App. Based on user’s BMI, Primia can customize their fitness plans for better training to reach their goals. A customer can also build a crew of friends and family to share their fitness journey. And above all, the Wellness crew guardians can help them keep track of their near and dear ones, to keep a tab of their vitals.  Offering a mammoth range of other smart features, the boAt Primia includes smart updates and notifications for texts, emails, notifications, and calls. The Primia also doubles as a smart entertainment remote to play, pause or choose a favorite track, or capture photos through your smartphone right from the wrist.

boAt Primia is built with an IP67 dust, sweat, and splash-resistant casing, that allows users to wear the watch freely under extreme weather conditions or during an intense work-out session. It is powered by a strong battery that outperforms and gives up to 7 days of battery life.

The boAt Primia Smartwatch with Bluetooth Calling will be available for an introductory price of INR 3999 for the first 1000 customers on Amazon and the boAt Website. Post this the watch will be available at INR 4499.

Link To Buy-

Established in 2013 by Aman Gupta & Sameer Mehta, Imagine Marketing Ltd. offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audio industry to become the #1 Audio brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Furthermore, with a massive cultural shift towards DIY post covid, Imagine Marketing Ltd. forayed into personal care appliances and introduced MISFIT, a self-care and grooming brand with the motto ‘Never Fit In’, the brand is aimed at addressing gender stigma through a colourful brand vision and bold conversations. In 2020, Imagine Marketing also acquired RedGear, a gaming accessory brand that deals in gaming keyboards, mice, gamepads, and headphones. RedGear aims to bring gaming to the masses and support the ones who wish to turn their passion into their profession. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and is backed by Warburg Pincus, a global private equity fund. The company currently has offices across Delhi, Mumbai & Bengaluru.

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