Smart Watches

boAt launches ‘Matrix’ – Their first AMOLED Smartwatch


boAt, India’s #1 Earwear brand (as per IDC India Monthly Wearables Tracker, November 2021 release) unveils its next-generation premium-designed smartwatch ‘Matrix’. boAt Matrix is the brand’s first smartwatch with a stunning Always on High-Definition AMOLED screen.

Speaking on the boAt Matrix announcement, Aman Gupta, Co-Founder and CMO, Imagine Marketing Pvt. Ltd. said, “2022 is going to be a massive year for us as we look forward to introducing several firsts from boAt. boAt Matrix is our first AMOLED featuring smartwatch with an Always-on display. It is our most premium smartwatch to date and we can’t wait to see our boAtheads flaunt it.”

boAt Matrix is the brand’s all-new flagship smartwatch with a sleek yet premium build and smart health and fitness-oriented features. Matrix outputs crisp, sharp and vibrant images with great outdoor visibility as boAt debuts their first 1.65inch AMOLED display powered smartwatch. AMOLED technology allows for life-like colours and an Always-on display. Matrix’s display not only performs exceptionally but is also very good looking which can be credited to its 2.5D curved design.


boAt Matrix helps you manage all your health data and vitals through an array of sensors like SpO2 Blood Oxygen Monitor, Step Counter, Heart Rate Monitor and Sleep Tracker. It syncs seamlessly with the boAt Crest app which is available on both iOS and Android. Matrix’s smart activity tracker records daily calories burnt, steps taken & distances covered. The smartwatch comes with 11 Active Sports Modes including Running, Walking, Climbing, Spinning, Cycling, Elliptical, Rowing machine, Yoga, Basketball, Rope skipping, and a free training mode. Never miss a beat and make health your priority with boAt Matrix.

boAt Matrix helps you create your personalized health ecosystem with the boAt Crest app. You can set your own goals and make a customized plan based on BMI and current activity levels. To keep things competitive, Fitness Buddies allows you to build a crew of family and friends and share your fitness journey with them. Track and share your progress or nudge them to achieve their goals as well. To make fitness interesting and fun, you can earn rewards and badges by achieving goals – a great way to keep you motivated. And lastly, Wellness Crew Guardians can help keep track of your near and dear one’s vitals even when they are away.

3ATM water resistant rating keeps boAt Matrix well-protected from dust, water and sweat, making it the perfect workout companion. A 7-day battery life* ensures you won’t need to hit the charging station anytime soon. Matrix comes with multiple in-built watch faces and the boAt Crest app can be used to access 100+ cloud-based watch faces for ultimate customization. Notification Alerts, which include calls, texts, social media notifications, sedentary alerts, and alarms, will ensure you never miss an appointment. You can take complete control over your music or camera without ever having to take your smartphone out of your pocket.

The boAt Matrix Smartwatch will be available on Amazon and the boAt Website at an introductory price of INR 3999 starting 19th January, 12 pm. It will come in Ocean Blue, Pitch Black and Twilight Grey.

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