The coronavirus epidemic has spread across the globe, which has meant the cancellation of many large-scale offline events in India and the world. EventXtra, an all-in-one event management platform, supposed to be the most affected industry in the pandemic, has turned this into an opportunity by launching a new solution－“Virtual Exhibition”, moving large-scale offline events to online. Apart from providing one-stop digital support for the virtual exhibition, EventXtra fully facilitates the organizers with the integration of preliminary work, in-event interactive experiences, and data analysis reports, which effectively solved the business distress. EventXtra has achieved 300% growth in revenue in just half a year after the new solution launched, implying that virtual exhibition will become a major trend in the future. With this launch, the company forays in the Indian market to provide a solution that will create a seamless experience to event organizers.
“Virtual Exhibition”—Breaking the Limit of Social Distance with Technology
Established in 2014, Hong Kong-based Startup “EventXtra”, aims to provide event organizers and participants with a one-stop event management software solution, including coordination, registration, payment, and the data analysis of event traffic etc. During the pandemic, more than 90% of offline events were postponed and cancelled. In response to this, EventXtra has launched a brand-new solution－”Virtual Exhibition”, breaking the geographical restrictions and turning offline events into online with the advancement of technology. It helped enhance the interactive experience and perform post-event data analysis with higher efficiency. The features of the “Virtual Exhibition” solution are as follows:
|Streamlined Operation Processes||● Create event registration forms, attendee management and check-in system● Distribute notification email & SMS|
|Create Virtual Environment||● Set up a virtual environment, e.g. exhibition hall, event booths, advertisement, and conference rooms, etc.|
|Maximized Networking Experience||● Set up “Virtual Exhibition Hall” for participants to visit booths or attend the webinar● Participants can initiate private conversations and exchange digital business cards on the platform● Participants can chat with sales and make online or offline appointment|
|Virtual exhibition Engagement Statistics||● Provide comprehensive data analysis for organizers and exhibitors, e.g. traffic, video view rate, leaflet download, and the number of enquiries, etc.|
Sum Wong, the Co-Founder of EventXtra said: “According to research, event software in Asia alone is worth over USD1 Billion in annual spending, and it’s the fastest growing region in the world. Our goal is to ride on this wave and become the top player in the region to serve as many organizers as possible.
As per the MarketsAndMarkets forecast, India is becoming the largest event software market in Asia besides China and Japan. Since many physical events were cancelled or postponed under this social distance period, we hope our virtual exhibition software can help event organizers from India “meet” their attendee in a safer and interactive way.”
The EventXtra Virtual Exhibition site is now open so the general public and event organisers can experience it personally – http://virtual.eventxtra.com/ and are offering incentives such as complimentary inclusions for those planning to host events through the new Virtual Exhibition product.
The EventXtra Virtual Exhibition site is now open for general public experience:
Innovative Idea Received Funding from Japanese Corporate
EventXtra is recently funded by UB Ventures, Inc (UB Ventures), a venture capital firm that specialises in the subscription business. UB Ventures is a group company of Uzabase, Inc. (Uzabase) which is one of the largest Japanese startups. Uzabase is a business information media company in Japan and was listed on the Tokyo Stock Exchange in 2016. In 2018, it has acquired Quartz, a New York based business media company for the global market. It is currently generating Annual Recurring Revenue (ARR) of JPY 8.7 billion.
EventXtra is the first investment of UB Ventures in Asia ex-Japan, and Uzabase will help EventXtra to land and expand their business in Japan. And that’s part of the roadmap of EventXtra’s Asia expansion plan which includes Japan, South Korea, Southeast Asia, and Mainland China and aims at providing one-stop event management solutions to the captioned markets.
Strategic Alliance with Pico X — Leading Digital Transformation of Event Industry in Asia
To put fuel into Asia expansion, EventXtra has formed a strategic alliance with Pico X, as its exclusive event management software partner, to provide digital experience for the event industry. Pico X is the strategic digital business unit of Pico Group (Pico). Pico is a total brand activation company with half a century of track record operating in some 40 cities around the world.
Pico Far East Holdings Limited has been listed on the Hong Kong Stock Exchange since 1992 (SEHK: 752). In the financial year of 2019, Pico reported total revenue of nearly US$640 million. Through the alliance, EventXtra and Pico X hope to play a part in the digital transformation of the event industry. Their one-stop event management platform helps corporates to integrate event coordination efficiently and improve event data analysis which ultimately generate better results for all event stakeholders.
Co-founders of EventXtra, Sum Wong (Right) and Angus Luk (Left) said that the coronavirus pandemic is the key driver of digital transformation to the event industry, while “virtual exhibition” will become a trend.
EventXtra Virtual Exhibition brings our offline events to online.
Virtual Exhibition Hall showcases all the event booths and allows attendees to check them out by themselves.
Attendees are able to check out the information, download documents, initiate private chat and schedule a meeting with the representative on the platform.