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BSH Home Appliances strengthens presence in mass segment with its new, elegantly designed

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BSH Home Appliances, Europe’s largest home appliances manufacturer and one of the world’s leading companies in the sector announces the launch of its new range of the fully automatic washing machines – Bosch Top Load. Based on deep understanding of the Indian consumer, this range of high-quality washing machines mimics the convenience, care, and stain removal ability of the traditional hand-wash laundry techniques to cater to a growing fashion and fabric conscious consumer in India. The aesthetics are elegantly designed to offer a premium look, making it a beautiful display for the modern Indian household.

Manufactured in Andhra Pradesh (Tirupati), the ‘Made in India’ Bosch Top Load washing machine is a part of BSH India’s strategy to expand presence in the mass segment while continuing to offer premium features and aesthetics. This comes from the company’s ambition to be a leader in consumer centricity and become a part of every household in India by 2025.

Commenting on the launch, Neeraj Bahl, MD and CEO, BSH Home Appliances, said, “Top load is still a significant segment in India and we are glad to introduce a product that fills many consumer needs gaps functionally as well as aesthetically. What makes Bosch Top Load special is that it is a manufactured in India at the back of deep understanding of the needs of the Indian consumers. We have taken a thoughtful approach through our consumer centric design & development process to offer features that not only ensure zero damage to expensive & everyday fashion but are also time-efficient, technologically smart and elegantly designed for the modern Indian household. In many ways, this product will be a game changer for us as it helps us achieve greater addressability in the mass segment. Across our range of laundry care (washing machines, dryers, etc.), our attempt is to democratize premium features that drive value for our Indian consumers and promise perfect care.”

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Starting at Rs. 21,790/-, the product range will be available in 6 and 7kg variants in twenty-three unique models with three user interface types and six vibrant colors. It will be available across all key metro and non-metro cities in the country.

Unique Features:

  • Highly intuitive work flow and user interface with program selector dial for quick & easy program selection. The proprietary smart & expert mode allows users to control all washing parameters in detail as the machine works smartly to deliver the best wash quality with absolute fabric care of user’s precious laundry.
  • India’s first user friendly in-built wheels and rear handle to help end consumers move the machine with ease.

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