Cellecor, a trusted name in consumer electronics, has entered the cooler category, introducing a range of high-performance coolers designed to meet diverse cooling needs. The new offerings include a Personal Cooler with a 45L capacity and Desert Coolers with capacities of 65L, 80L, 85L, 100L, and 110L.
The product has garnered overwhelming success, with the company securing confirmed advance orders for 42,000 units within the first seven days of its availability, facilitated by the company’s manufacturing partners, M/s PG Electroplast Limited and Nobel Moulds Private Limited. Through its extensive distributor network across the country, dispatches for 10,000 units are already rolling out. This exceptional response highlights the market’s enthusiastic reception and strong trust in Cellecor’s brand.
The coolers have been designed with Indian consumers in mind, offering advanced cooling technology and robust performance. Whether for personal or large-space cooling, these coolers cater to a wide range of needs, making them ideal for households and businesses alike.
Mr. Ravi Agarwal, MD and Founder, Cellecor Gadgets Limited said “This is a significant milestone for Cellecor as the company ventures further into the home appliances segment. This move reflects Cellecor’s strategic vision of becoming a one-stop solution for consumer needs. The overwhelming response further strengthens Cellecor’s commitment to delivering innovative, reliable, and high-quality products that enhance everyday living”.
With a robust distribution network spanning 28 states and 2 Union Territories, supported by over 1,200 distributors and 50,000 retail points, Cellecor aims to make its cooler range accessible across India. The company’s collaboration with localized manufacturing partners under the ‘Make in India’ initiative underscores its commitment to delivering high-quality products while advancing the vision of the Make in India initiative.
Cellecor’s entry into the cooler segment also positions it strongly for future growth in the home appliances market, a key area of focus in the company’s broader diversification strategy. Cellecor is well on its way to achieving its vision of becoming a household name in India, trusted for products that combine innovation, reliability, and affordability.
