Audio TWS

Coolpad enters into the audio accessories segment, launches Cool BassBuds


Coolpad, a leading Indian smartphone brand established by Coolpad Technologies India Pvt. Ltd., is set to mark its foray into the accessories segment with the Coolpad Cool Bass Buds. The brand’s first-ever wireless earphones will be launched exclusively on Amazon on 7th January 2021 at a price of 1199.

The coolest earbuds ever feature a Deep Bass 13 mm Dynamic Driver for powerful sound, Bluetooth 5.0 for super-fast pairing and strong connectivity greater than 10 m, and Active Voice Assistant (Google and Siri) for a seamless end-user experience. The buds are equipped with a digital battery display which allows you to charge according to your need. The smart charging feature lets you enjoy 3 hours of backup in just 15 minutes of charge!

The earbuds run on a 400 mAH battery which the charging case sport a massive 400mAH battery. With Quick Charging capabilities, the earbuds offer you 3 hours of playback, 4.5 hours playing time, 4 hours of talk time, and 20 hours of extended playtime. When it comes to the design, the ultra-portable and sleek earbuds sport an innovative Dolphin Design 2.0 with a smart digital battery display. For enhanced convenience, Coolpad has added the universal Type-C interface to the device. Genuinely lightweight at 49g±2g, these wireless earbuds won’t weigh you down, but set you free!


Speaking on the launch, Fisher Yuan, CEO, Coolpad Indiasaid, “After positioning Coolpad as one of the leading brands in the budget smartphones category, we are thrilled to enter into the audio accessories segment. The wireless earphone market has witnessed explosive growth in the past few months and holds infinite potential for a disruptive brand that introduces products with exceptional design and features. We have scaled our production capacity for Smartphones and accessories to 5M and soon plan to start the production of accessories in India by end of 2021. We are all set to launch a wide range of accessories for smartphones throughout 2021, and achieve market leaders status in this category as well.”

Adding to this, Harsh Sharma Online Marketing Manager, Coolpad India, said, “At Coolpad, we intend to offer an exceptional end-user experience with every product that we launch. A lot of deliberation has gone into the innovative, new-age design of the Cool Bass Earbuds, and we are very impressed with the final product. With a comfortable fit, lightweight and portable design, quick charge, and the best-ever bass, the Cool Bass Earbuds are definitely set to take the market by storm and become the most preferred wireless earbuds out there.”

 Coolpad has made a successful run in the Indian smartphone market with the help of its innovative and value-driven offerings. With technology at the heart of all its products, the brand has already filed over 800 patents in the name of 5G. With its entry into the accessories market, the brand has cemented its stance as the market leader in terms of continuous innovation.

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