Crompton launched its new Built-in Kitchen Appliances products in Hyderabad. Hyderabad is the fifth city in our launch sequence & in the coming weeks, the products will be launched in the top 10 metros across India.
Crompton unveils a comprehensive range of 38 Models comprising of Chimneys, Gas Hobs, Built-in Ovens, Built-in Microwaves, and Dishwashers. These products have been developed based on extensive consumer research that addresses the unmet need to make consumers’ life pleasurable and comfortable in Kitchens. Crompton’s Innovation & Developments teams have leveraged their expertise in Consumer Electricals, Air management & User experience and User Interface to meet the above objectives.
These products are innovative and differentiated from the existing products in the market making them very appealing to the consumers:
- Low noise and powerful Chimneys that are as silent as an AC (up to ~50% lower noise) and can deliver suction as high as 2000 CMH
- Smart Chimneys with AutoOn and Autoclean features that switch on automatically while cooking and clean themselves periodically
- Gas Hobs equipped with a flame failure safety device for safety and a digital timer that turns off the burner at the end of the stipulated time
- Dishwashers that come with Turbo Drying technology for superior drying
- Built-in Ovens with Steam Pulse technology that enable cooking Indian dishes as well as global cuisines
We are setting up Crompton Signature Studios for an unparalleled product and brand experience for our consumers. These stores have been exclusively designed keeping in mind consumer preferences, and easy selection of products and are staffed by well-experienced sales consultants.
Following Crompton Signature Studios are ready to invite consumers to Hyderabad:
1. My Kitchen
#38-6-1, JJ Nagar, Defense Colony, Neredmet x Roads, Secunderabad – 500094, Contact no: 9985009127
2. Vivera Tiles
Sy no. 8, Bachupally crossroads, main road, Bachupally, Hyderabad – 500090, Contact no: 9849016390
3. Chimney Galler
H. No. 4-68, Opp. Hanuman Temple, tara Nagar, Chandanagar, Hyderabad – 500050, Contact No: 9293227998
The stores were inaugurated in the presence of Mr. Nitesh Mathur, Vice President of New Business of Crompton.
Nitesh Mathur, Vice President – New Business, Crompton added “Crompton has built a deep understanding of its target consumer segment and will target them with a differentiated product range. We have received a very good response from the channel with several leading modular kitchen dealers and multi-brand outlets onboarded. Additionally, we are also setting up premium exclusive brand outlets ‘Crompton Signature Studios’. I would like to express my gratitude and thanks to our signature studio partners as well as other channel partners. We aim to become one of the top three players in the segment in the coming three years. Leadership is in our DNA and we are looking forward to winning this segment with our differentiated value proposition.” Crompton is launching built in kitchen appliances in Hyderabad today with the opening of three stores called Crompton Signature Studio and our fourth store will be launched next week. After deep research Crompton ventured into this business, we realized that there are lot of pain areas in the kitchen which the women at home endure where they spend extensive time, like penetration of chimneys is low in India impacting the women’s health. We realized no brand addresses these pain areas, 40% of the unmet need is available, which no brand is addressing. Our R&D management which has the best expertise to create solutions for Indian market, addressed them and could roll out best products, with chimney which makes 50% less sound and have an auto on, which is patented and switches on when the heat generates. A gas hob which has a timer and sets a time to cut off gas. We have a robust after sales service with service training academies where our engineers are trained, they do installations and manage any challenges customers face.
