Ekank Technologies, a startup focused on reinventing storytelling through its digital platform ThisDay, has recorded the consumption of stories by100 million unique users. ThisDay aims to democratize non-fiction storytelling and preserve history, culture, and heritage through design-driven, creator-led content.
In the last twelve months, ThisDay has witnessed a 300% year-on-year growth rate on its platform, with a recorded increase in its user base from 5.5 million MAUs to 17.8 million MAUs. Readership on the storytelling platform is spread across major Indian cities like Lucknow, Patna, Indore, Hyderabad, Delhi, Ahmedabad, Jaipur, Bengaluru, Pune, and more. 7.9 million users consumed stories from Lucknow alone in the last year, making it the leading city with maximum users.
ThisDay supports a large community of creators, users, and visionaries, covering genres such as heritage, places, lost stories and people. The stories are told in multiple languages that have attracted a large number of users from across the country. The platform aims to include over 300 creators by the end of 2022. Creators must go through a strict process to become a part of the platform which ensures that the quality of stories remain high. Creators benefit from sharing stories and collaborating with other creators on the platform, while creating content through text, visual and audio formats. The platform’s storytellers receive payment by sharing their stories, and the pay varies according to the choice of the format being used. ThisDay also hosts advertisements from various brands, and plans to incorporate an ad revenue share for creators in the coming future.
Reflecting on expanding the platform’s user-base, Chetan Kumar, Cofounder, Ekank Technologies said, “We are delighted to have received such a phenomenal response from the community of readers, writers and storytellers in India, that too in such a short period of time. We have successfully accelerated the growth of our platform without financial impediments, and our product team is working continuously to enhance customer experience, while providing a seamless storytelling experience to our beloved creators. The business team at ThisDay is actively onboarding brands and partners whoresonate with our vision and aim to reach out to the Indian audience while focusing on culture and heritage. Our community team is focused on planning engaging activities to make ThisDay the go-to platform for every cultural creator in the country.”
Ekank Technologies aims to achieve 30 million MAUs by the end of 2022, proliferating its presence in the country, with an estimated total revenue of over $700,000. A recent addition to its content includes studio-quality audio stories in partnership with FAB Market, featuring a line-up of talented voiceover artists and audio creators, with a target set at 1000 hours of original audio stories by the end of the year. Further, Ekank Technologies aims to achieve 300 members for its exclusive invite-only community of storytellers on ThisDay, generating content IP which is both novel and engaging for the audience.