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Every “truke” product is shaped & tuned with the utmost patience for perfect listening experience.

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truke a new entrant in the audio space, launched few interesting and value added products in India, In conversation with Device Next, Pankaj Upadhyay, Founder and CEO, truke elaborates about brands road map, philosophy and its latest product truke Fit Pro.

Truke is a symbol of excellence and quality delivering state-of-the-art true wireless stereos, wireless headphones, earphones and sound accessories built by an expert team of adroit engineering and acoustic professionals who are ever dedicated to the philosophy of unremitting research and development to furnish the best in class, bespoke acoustic equipment for sound professionals and music aficionados who seek the best sonic experience at unbelievably low prices. Truke’s devout commitment to produce the finest cutting edge range of wireless earphones, headphones, and sound accessories that focus on delivering premium sound quality, reliability, wearing comfort and durability is a true confluence of matchless artistry and creative engineering.

Brand focus:

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The brand is currently focused at producing high quality cutting edge sonic neckbands and True wire Stereos for sound enthusiasts aged between 14-45 who seek unmatched acoustics and sound, but at an affordable price. It also plans to launch a complete product range of mobile and sound accessories such as wired earphones, USB cables etc.

What’s so New?

Truke products are decked with new and advanced technological features such as premium quality and innovative Dolphin-designed open fit earbuds that come with a universal Type-C charging interface, competent batteries that extend 1-hour playback for only 15 minutes of charging, 24hrs of music playback time with 500mAh Case, Instant pairing technology with BT 5.0.

Product Plans

Our first product launch in December 2019 saw us well more than 30,000 units while the recently convened July launch witnessed the sale of 7000 TWS units. We plan to release ten more prototypes comprising of 7 TWS and 3 neckbands later this year. We also ambition launching a whole range of mobile and sound accessories such as USB cables, chargers, wired earphones etc in the distant future.

Brand’s Roadmap

The present and future roadmap for our brand is extremely clear. We will ensure that all our products which are launched or going to be launched will boast of all the latest features and yet will be in the affordable product segment only. We have identified the enormous potential of this category and the huge demand therein; therefore we want to engage the masses by offering them richly-featured gadgets with great economic pricing. Our latest launch truke Fit Pro is the only product in its class that is available in the online space which has a 500 mAH Case charger, 13mm Drivers and Dolphin Design at an unbelievable rate of 999INR. When compared with other product competitors, there is no brand that furnishes such a splendid array of features at such a low and affordable price range. All our future products too will be based on the same strategy and customer requirement. 

Having taken the new-age ‘soundware’ vista by storm since its inception in late 2019, truke endeavors to create quality sound equipment through constant innovation and progressive technology, to deliver an uncompromised musical extravaganza. The company’s range of sound products is highly distinguished and crafted in accordance with the hearing sensibilities of the human ear. By combining its in-depth engineering and design, truke envisions becoming a specialist manufacturer and engineering brand with a clear focus on capturing the country’s TWS, headphones, headsets and sound equipment market.

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