Exclusive Interview: Unveiling daWg – Zebronics’ Bold New Tech Brand Redefining Gaming and Audio Experiences

daWg is a quirky choice of name – do throw some light on how the name was coined for a tech brand?

daWg is more than just a name—it’s your ‘Tech Buddy.’ A perfect blend of reliability and boldness, it’s the ever-ready sidekick powering your games, music, and moves. An extension of your persona, daWg is the fearless companion that’s always by your side—whether you’re leveling up in RPGs or vibing to your favorite beats.

daWg is entering a competitive space—how does it plan to differentiate itself from established global brands and local players?

daWg stands out by blending high-performance tech with bold, eye-catchy designs that truly connect with today’s audience. While other brands are focussed solely on segments that are either premium or budget, daWg bridges that gap by providing top-tier products that are accessible and stylish. We’re not just creating tech; we’re building a culture & a community where gamers and audiophiles can express themselves. With a deep focus on quality, innovation, and a fresh brand ethos like “Let’s Flex,” daWg is redefining what it means to own and show off great tech.

With the computer gaming chassis as your first offering, what unique features or innovations can users expect?
Our computer gaming chassis is designed to deliver both functionality and versatility, catering to a wide range of users with different needs and preferences.We’ve focused on delivering exceptional airflow and cooling solutions to ensure peak performance during marathon gaming sessions. The chassis also incorporates smart cable management and modular components, making it easy for users to customize their setup. Beyond performance, we’ve paid attention to the aesthetics, offering bold, eye-catching designs that allow users to personalize and flaunt their rigs.

As a young and dynamic leader, how does your personal passion for gaming shape the direction of daWg’s offerings?
My passion for gaming accessories, especially keyboards, has a significant influence on the direction of daWg. I have always been captivated by the intricacies of gaming tech, understanding how even the smallest details—like performance and design—can elevate the experience. This passion drives me to create products that not only meet the functional needs of gamers and audiophiles but also offer style and personality. I see gaming accessories as an extension of one’s identity, and that’s why every daWg product is crafted to make a bold statement while enhancing the overall experience.

You’ve mentioned plans to introduce more gaming gear and audio gadgets in the next two quarters. Can you give us a sneak peek into what’s coming?
Exciting thigs are coming! Over the next two quarters, we’ll be expanding our lineup to include a range of gaming gear and audio gadgets that are designed to elevate the overall experience. While we can’t share all the details just yet, but expect high-performance products with bold designs. We’re launching accessories that cater to both gamers and audiophiles, with a focus on quality, customization, and user experience. From immersive sound solutions to stylish gaming gear, daWg is all about delivering the ultimate flex. Stay tuned for some game-changing drops!

Last, but not the least: How does daWg plan to ensure a seamless after-sales experience, a crucial pillar for any tech-brand.
Backed by Zebronics’ trusted network of strong and reliable infrastructure the daWg community can reach out to our Support Superheroes who are equipped to handle everything from technical support to repairs, ensuring that our customers have easy access to reliable service whenever they need it via WhatsApp and/or E-mail.