Smart Watches

Fire-Boltt launches AI smartwatch with Bluetooth calling and voice assistants


After scripting history with seven consecutive launches in the third quarter of 2021, India’s fastest growing wearable and audio brand Fire-Boltt has now introduced its first AI-powered Bluetooth calling smartwatch. Launched at an introductory price of Rs 4,499 exclusive on Flipkart, the Fire-Boltt AI smartwatch comes loaded with host of features in three different colour options – Black, Blue and Pink. A revolutionary offering in the segment, the AI smartwatch from the house of Fire-Boltt supports Google/Siri voice assistance.

Referring to the new product, Fire-Boltt co-founders Aayushi and Arnav Kishore said that “the AI-powered timepiece is a complete Bluetooth calling smartwatch, as apart from calling, it allows users to access a quick dial pad, view call history and save all their contacts in the watch itself. The in-built mic and speaker too are perfectly engineered to ensure no loss of communication during a call. In addition to it, there are host of smart features in the watch such as alarm, timer, weather updates, sedentary reminder and menstrual reminder, along with other health-related monitors for tracking heart rate, blood oxygen level and blood pressure”.

They added that the Fire-Boltt AI smartwatch comes with an industry-leading 1.7” HD display, promising a 240×280 pixels resolution. It has 10 in-built sports modes and a stress management system. The IP67 certification makes the smartwatch ideal for continuous usage, even while indulging in sporting activities, while its powerful battery ensures that the watch does not stop for 10 days without any charge.


The latest from Fire-Boltt comes amid the home-grown company being ranked as the fastest-growing smartwatch brand, as per the latest Counterpoint Research report. The report confirms that Fire-Boltt registered a 394% QoQ growth to enjoy 17% of the total market share. Consecutive launches, UAE market launches, and onboarding of Virat Kohli as its brand ambassador have been attributed to the unprecedented growth of the brand in the smartwatch category.

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