Fujifilm India Private Limited, a pioneer in imaging technologies, announced the launch of its innovation; the FUJIFILM X-S10 (X-S10), in its flagship X series range of mirrorless digital cameras. Available with a variety of lens kit options, the brand new X-S10 is a game changer for beginners, vloggers and photographers who are constantly looking out for something small, dependable, capable, and at a relatively affordable price.
Equipped with best-in-class features such as 26.1-megapixel X-Trans CMOS 4 sensor, a high-speed image processing engine and in-body image stabilization (IBIS), the X-S10 offers maximum functionality in a compact body. The lightweight beast is the perfect imaging solution for Vloggers and Photographers that doesn’t compromise in professional features.
The camera offers something for everyone; the popular AUTO/SP (Scene Position) Mode automatically adjusts camera settings to produce stunning images without the need to make fine adjustments to images settings. The advanced video capabilities can either produce sharp 4K/30P 4:2:2 10-bit video or high-speed full-HD video at 240fps. The vari-angle LCD screen that can also be flipped forward 180 degrees, giving everyone from photographers and filmmakers to Vloggers and hobbyists something to love about this camera.
Speaking about the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “At Fujifilm India, we believe in relentless creativity and a steady progression of growth, where we break barriers and redefine standards on how a digital camera should work. And with the newly released FUJIFILM X-S10, we wanted to deliver a compact mirrorless camera body that’s packed with cutting-edge technologies to bring out our customer’s best as a photographer. The portability and power of this camera will let one connect with your subjects like never before. The new addition will help the photography community unleash their creativity to its fullest extent.” we will NEVER STOP innovating to create new value and contributing to the needs of our customers and partners.
Elaborating about the product, Mr. Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said, “The small, compact frame X-S10’s is designed to lighten the load on both customer’s mind and body, letting them explore their surroundings more freely and allowing them to take their photography further. With this camera, we will be strengthening our Film Simulations that have been developed from knowledge and technologies accumulated over 85 years. The X-S10’s Film Simulations produce superb depth, saturation, and tonality that need little-to-no enhancement. With this being said, the term “Straight out of camera,” truly takes on a new meaning with Fujifilm’s legendary color reproduction and X-S10’s in-camera functionality. With this compact and powerful product, we want you to create wonderful stories with Fujifilm colors Your Story Our Colors, he further added.
Price and Availability of the camera:
| Model | X-S10 | X-S10 (1855mm) | X-S10 (1680mm) |
| MRP | रु 99,999 | रु 134,999 | रु 149,999 |
Available on selected ecommerce platforms and with offline Fujifilm dealers.
1. Main product features
(1) A newly developed, smaller IBIS for its compact body
The camera’s in-body image stabilization (IBIS) mechanism is approximately 30% smaller in volume and weight than the previous model*. Despite its small size of just 450g (1.21lb), the X-S10 delivers up to 6.0-stops* of five-axis image stabilization. It is also the first mid-range X Series camera to use a motion sensor retention mechanism, which is a mechanical shock absorber that guards against slight vibrations that may come from the shutter unit, adding another level of stability to ensure that image clarity and resolution are maintained. It has a new cooling construction for a longer recording time.
・To further assist with hand-held stability, the X-S10 features a large, ergonomic magnesium-alloy grip, making it easier to keep the camera stable when larger lenses are mounted. The design also features a magnesium-alloy front and top-plate to keep the body rigid and robust.
* In comparison with the IBIS function featured in the mirrorless digital camera “FUJIFILM X-T4”
*Offering a 6.0-stop advantage to 20 out of 30 interchangeable lenses for the X Series (XF/XC lenses), currently available
(2) Legendary Film Simulations and updated AUTO functions for outstanding image quality
・FUJIFILM Film Simulation models were created to celebrate the history of photographic film by digitizing some of the industry’s most iconic analog films. X-S10 features 18 exclusive modes, including ETERNA Bleach Bypass, which creates a beautiful, desaturated, high-contrast look.
・X-S10 offers an updated [AUTO / SP (Scene Position)] mode automatically adjusts shooting settings to suit a given scene, without the need to make fine adjustments in settings. . Now, photographing landscapes with clarity and vivid colors, making portraits with beautiful skin tones, or creating evenly balanced images in back-lit conditions is possible, regardless of skill level.
(3) Dependable AF and high-speed burst mode performance for those important moments
・The combination of X-S10’s high-speed AF and AF-tracking performance with the X-TransTM CMOS 4 sensor’s 2.16 million phase detection pixels and X-Processor 4’s computing power provides quick and accurate autofocus results, achieving focus in as fast as 0.02 seconds in some cases, even at -7.0 EV*.
・The X-S10 is equipped with high-precision Tracking AF for moving subjects and Face / Eye AF function to track a subject’s face and eyes.
・Blackout-free high-speed burst shooting* of 8fps in the mechanical shutter and 30fps in the electronic shutter
*When the XF50mmF1.0 is mounted
*High-speed continuous shooting without blackout, in which the viewfinder goes dark during shooting, causing the user to lose sight of the subject; This is only available when using the electronic shutter.
(4) Vari-angle LCD monitor and viewfinder that supports three boost modes
・The X-S10 has a vari-angle LCD monitor that can rotate up to 180 degrees, making it useful not only for selfies but also to make stills and videos from various camera positions.
・The viewfinder’s Live View function has three Boost modes available* including Low Light Priority, Resolution Priority model, and Frame Rate Priority.
(5) Extensive video-recording functions
・The X-S10 generates 4K video from the amount of data equivalent to 6K to ensure the footage is in high resolution with low noise. It supports recording 4K/30p 4:2:0 8-bit video onto an SD camera inserted in the camera, and outputting 4K/30p 4:2:2 10-bit video via the HDMI port.
・The camera is also capable of high-speed full-HD recording at 240p, producing up to 10x slow-motion footage of a split-second motion of a fast-moving subject.
・In addition to X-S10’s IBIS, its Digital Image Stabilization (DIS) mode will powerfully compensate for any camera shake even when walking with the camera. Adding IS Mode Boost provides even more stabilization, nearly eliminating camera shake when it is used from a fixed, hand-held position.
・With a dedicated movie recording button on its top-plate, X-S10 lets users start a recording video even while they are creating still images. Exposure and focus settings are automatically recorded in AUTO mode*.
* The AF mode switches to Continuous AF.
2. Product names, color variations, release dates and prices
| Product name | Color variation | Recommended retail price |
| Digital camera “FUJIFILM X-S10” | Black | Open |
| Digital camera & lens kit“FUJIFILM X-S10”“FUJINON Lens XC15-45mm F3.5-5.6 OIS PZ” | Open | |
| Digital camera & double zoom lens kit“FUJIFILM X-S10”“FUJINON Lens XC15-45mm F3.5-5.6 OIS PZ”“FUJINON Lens XC50-230m F4.5-6.7 OIS Ⅱ” | Open | |
| Digital camera & lens kit“FUJIFILM X-S10”“FUJINON Lens XF18-55mm F2.8-4 R LM OIS” | Open | |
| Digital camera & lens kit“FUJIFILM X-S10”“FUJINON Lens XF16－80mm F4 R OIS WR” | Open |
