News TWS

Grooves Launches Limited Edition Gaming ALPHA TWS With ANC and Cool Light Effects


Looking for the most reliable, powerful, and affordable gaming TWS on the market? Look no further than Grooves. Backed by, a well-established electronics company with a decade of global service, Grooves promises to meet the needs of all gaming enthusiasts. Featuring a premium design with four cool lighting effects inside a translucent shell, the Alpha is designed to turn heads while delivering exceptional sound quality and low-latency audio. Grooves, a new player in the audio market from the MENA region, is committed to providing premium audio products that elevate your music enjoyment to new heights. With a fresh design that will make your friends envious, the Alpha stands out the moment you flip open the lid. The four striking blue lighting effects will amaze everyone around you as you get ready for your gaming session.

At Grooves, we firmly believe in the transformative power of music to inspire and unite people across diverse cultures and regions. We are thrilled to introduce this innovative pair of TWS earbuds for our gaming fans. Delivering lag-free audio with deep bass and crisp highs to immerse you in your games, music, and movies, the Grooves Alpha is sure to win your heart. The addition of cool blue lighting effects in a translucent case ensures you stand out from the crowd,” exclaimed Vikrant Pratap Singh, Director of Grooves India.

Designed with an ergonomic shape to fit comfortably and snugly in your ears, and crafted from durable ABS materials for long-lasting performance and resilience, these earbuds are built for action anytime, anywhere. Utilizing cutting-edge technology powered by the advanced AD7006 dual-label ENC chip, the Alpha offers unparalleled audio processing capabilities for a superior listening experience. Equipped with a state-of-the-art Bluetooth v5.3 chip, you can enjoy seamless and stable connections, enabling effortless pairing with a wide range of devices. Simply flip open the lid, and you’re already paired with your phone, ready for action with a range of up to 10 meters, providing freedom of movement without any signal dropouts.


Thanks to high-fidelity audio decoding, the Alpha supports AAC and SBC formats, preserving the integrity of audio files for crisp, clear sound reproduction. Its large 13mm dynamic drivers deliver sharp highs and deep bass, allowing you to hear every whisper and thump in your game or movie from the exact direction they originate on screen. With built-in microphones and ANC technology, you’ll never be disturbed by surrounding noise, enabling you to concentrate on your gaming or voice communications even in noisy environments.

Battery life is not an issue, as the Alpha can keep you entertained for up to 7 hours on a single charge. Whether you’re in a long gaming session or binge-watching your favourite shows on a journey, the Alpha will never let you down. If you run out of power, the USB-C port’s fast-charging feature ensures you’re back in action in no time.

Available in Black, the Limited-Edition Grooves Alpha Gaming TWS is now available for a launch-day discount of just Rs.1999 on Amazon, Flipkart,Tata Cliq, JioMart, and Moglix.

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