The Indian smart mobile accessories and hearables brand Hearmo announced its entry into the smartwatch segment during an annual meet organized on February 15th at The Hyatt in Ahmedabad, Gujarat. Hearmo, known to satiate its consumer’s requirements with premium and innovative audio devices, will now be launching its upcoming premium smartwatches under the HearFit series. At its flagship meet, Hearmo announced its new marketing focus of expanding beyond India, adopting an omni-channel approach, and showcased more than 40 of its SKUs to an audience comprising 40+ distributors from all over the Gujarat and Western India region.
People are adopting a healthier lifestyle and smartwatches have emerged as the most popular wearable device for health parameters monitoring. Sensing the potential of India’s smartwatch market, Hearmo too has forayed in this competitive segment with its ultra-premium and feature-loaded smartwatch – Hearmo HearFit. Announcing the launch of HearFit along with the upcoming products during the event, Hearmo aimed at bringing together its distributors from all over the region and equip them with the knowledge and skills required to sell the brand’s products effectively and efficiently.
Talking about the brand’s revamped marketing strategy at the event, Mahendra D Jangir, Founder & CEO of Hearmo, said, “Our brand motto is ‘We create happiness’. And this meet has given us the opportunity of creating happiness with our distributors as we shared with them our brand growth strategy and introduced our new upcoming products. As part of our brand growth strategy, Hearmo will focus on building up on existing offline presence with an omni-channel approach. Our vision for Hearmo is to make it an Indian global brand, and we are expanding our presence beyond India to Africa, Bangladesh and Nepal. I’m happy to say that we have already got into an agreement with AllTech, a leading distributor in Nepal. And soon we will also be launching our limited-edition luxury speakers. I am confident that our distributors will be confident in the brand Hearmo, and our relationship strengthens further to be successful together.”
Hearmo is planning to expand into and capture the Tier-2 and Tier-3 markets with its new lineup of products that aims at delivering high-quality premium products at reasonable price-points. The distributors too were upbeat at the event about the prospect of new Hearmo initiatives, as it will be a win-win for everyone involved, while consumers will be getting the best of the tech and quality.