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Hisense announces series of Next Gen Side-by-Side Refrigerators in India


Hisense, a global leader in consumer home appliances and electronics, announces the launch of its new range of next-gen refrigerators in India, today. The range includes four categories – the French Door, Side-by-Side, Top Freezer and Single Door, with a capacity range between 44L and 690L. The brand will offer a 1-year warranty on the refrigerators and a 10-year warranty on the inverter compressor. These will be available starting September 29th, 2020 on Amazon, Flipkart and Reliance Digital.

On the launch, Mr. Rishi Tandon, COO Hisense India, commented, “With the launch of Side-by-Side and French Door big capacity refrigerators, we are providing Indian consumers the power to choose and upgrade at reasonable prices, and are reinventing a segment  in the market which has limited options currently. Globally, Hisense is an aspirational premium brand that is involved in continuous technology innovation and customer-oriented development of products. The new Side- by-Side range that we are launching is the result of an integration of Global and Indian Insights. This has resulted in features that have been designed for the Indian consumers who aspire for more. We focus on the product’s cutting-edge technology, superior performance, elegant and sophisticated design, and enduring reliability, ensuring nothing is ever compromised”

With a mission to deliver an enhanced customer experience that exceeds expectations with every product, Hisense has introduced big capacity refrigerators at extremely reasonable prices. The 7 SKU’s of premium next-gen refrigerators comprise of four categories – Single door, French Door, Side-by-Side and Top Freezer. Each product stands tall on four major pillars:


HI-REF-LP-UC-03Amazing Freshness

The Dual-Tech Cooling system guarantees ideal humidity levels for an odor-free refrigerator and prolonged freshness of the stored food. The innovative My Fresh Choice section allows you to change temperature settings according to the needs of your favorite food.

HI-REF-LP-UC-04Amazing Cooling

The innovative fridge has multiple air vents that evenly distribute cool air in every corner of the fridge. The combination of advanced technology guarantees ideal temperature and humidity levels throughout. With just the touch of a button, the super cool function will lower the temperature to – 24℃ and assure quick cooling of food and drinks.

Amazing Design

HI-REF-LP-UC-05The delicate black stainless steel panel, exquisite metal texture, stylish and smooth lines, redefine the texture of the kitchen, making it look more noble and innate. The recessed handle is the most elegant which makes it an optimal choice for a great refrigerator with minimalistic design. With a brushed design, it is a functional solution that offers an easy and a soft experience while opening the doors and drawers.

HI-REF-LP-UC-06Amazing Space

A sleek water dispenser is seamlessly integrated into the flat door of the refrigerator. The advanced LED system lights up every corner of the fridge. The refrigerator comes with an XXL Door Balcony as well, for easy storage of larger items like tall bottles.

BC-440 (1)BCD-440W – French Door Refrigerator

With the capacity of 507L, the flagship model of the Hisense Refrigerator range has the following features

Bigger Width Storage

With its perfect width of 680mm, and counter depth, this exquisite refrigerator requires minimum space, yet offers a large storage capacity. Due to modern flat door design, it fits perfectly into any kitchen.

My Fresh Choice

The innovative My Fresh Choice drawer allows you to change temperature settings according to your favorite food from -5C to -18C.

Total No Frost

More advanced than a regular frost-free, the innovative Total No Frost Technology from Hisense circulates cold air evenly throughout the fridge and freezer to prevent buildup of ice crystals, so there’s never a need for manual defrost.

Dual-Tech Cooling

The Dual-Tech Cooing system guarantees ideal humidity levels for an odor-free refrigerator and prolonged freshness of the stored food. By assuring different humidity levels in the cooling and freezer compartments, it prevents any mixing of odors and maintains a perfect climate in each part of the fridge.

Super Freeze

The super free function rapidly lowers the temperature of the freezer, freezing the food in a trice. This locks all the vitamins and nutrition, preserving the food items for a much longer duration.

Moisture Fresh Crisper

Two separate Moisture Fresh Crisper drawers, with slider, enables quick and easy setting of the perfect humidity level to keep the food fresh and vital for long time.

Inverter Technology

Fridges with inverter technology can help in saving energy. Inverter technology measures the conditions inside the fridge and manages the output accordingly. It also ensures a more stable temperature inside to extend the life of the refrigerator.

Sleek Water Dispenser

A sleek water dispenser is seamlessly integrated into the flat door of the refrigerator. Just pour fresh water into the water tank and enjoy chilled water, anytime.

XXL Door Balcony and Bigger Drawers

Taller items like 2-litre soda bottles, or two layers of regular bottles, can easily be accommodated in the large door pockets. The bigger drawers provide an extra storage space for all the food and vegetables.

6- Zone Storage

There are six separate freezer drawers with a My Fresh Choice compartment for effortlessly categorized storage space for frozen foods.

Holiday Mode

With this mode, the fridge compartment will set the temperature to 15C which will save the energy consumption and the growth of microorganisms with bad flavor.

BCD 518W and BCD 636W– The Side-by-Side Refrigerator Range

Total No Frost

More advanced than ordinary frost-free, the innovative Total No Frost Technology from Hisense circulates cold air throughout your fridge and freezer to prevent ice crystals from forming͕, so there is no need to manually defrost.

Multi Air Flow

The even distribution of cold air achieved by the Hisense Multi Air Flow System ensures that an optimum temperature is consistently maintained throughout your fridge and freezer, keeping food chilled to perfection, no matter where it is placed

LED Lighting

Brighter and more efficient than standard incandescent fridge bulbs, LED lighting allows you to see the contents of your fridge more clearly, while also saving energy.

Extra Space

The Extra Space drawer provides you with enough space to store bulkier items. The transparent design makes sure you can see what’s inside clearly.

XXL Door Balcony

Thanks to the XXL Door Balcony, there is plenty of space to store large, bottled beverages and other items in the fridge door, freeing up space in the rest of the fridge.

Fast Freeze

The Hisense Super Cool and Super Freeze functions rapidly stabilise the temperature of the food as soon as you’ve put it in your fridge or freezer, keeping it fresher for longer

Sleek Water Dispenser

Available in the 518 model, this new water dispenser design is minimalist and very slim. It is seamlessly integrated with the door and also saves more space for food.

Removable Twist Ice Maker

Thanks to the Twist Ice Maker, you have simply to twist the knob and the ice cubes will fall to the tray without adhering to one another.

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