Homegrown smart wearables brand Fire-Boltt invests $1 million in the Vietnam market. The move came shortly after the brand’s recent foray into the South East Asia Market where it commenced its operations in Singapore and Vietnam region. With this investment in Vietnam, Fire-Boltt aims to boost its operations in the country and gain a strong foothold in the market.
Fire-Boltt already has a strong presence in the Indian market and is among the top 4 best-selling smartwatch brands globally. *Fire-Boltt is also the fastest-growing smartwatch brand globally.**
Speaking about the announcement, Arnav Kishore, Founder & CEO at Fire-Boltt said, “We see Vietnam as a high-potential market for us. The investment will boost our operations in Vietnam and help us to gain a strong foothold in the region. Just like India, Vietnam is also a price-sensitive market so our target is to provide the most affordable & feature-loaded products to our consumers, without compromising on quality. We want to replicate our India success story in Vietnam as well.”
Fire-Boltt is incubated and backed by Savex Technologies in India. Savex is India’s third-largest technology distributor. For its Singapore and Vietnam operations, Fire-Boltt has partnered with SmartechSG Pte Ltd.
Commenting on the development, SmartechSG Pte Ltd spokesperson, Mr. Nguyen Chu Minh Duc said, “My desire is to contribute to improving the health of everyone and I believe Fire-Boltt will become an effective companion for sports enthusiasts in Vietnam. Fire-Boltt products are packed with the most advanced features and considering the average income of Vietnamese people, their prices are extremely reasonable.”
“Fire-Boltt is also planning to expand its operations to Indonesia and Malaysia in the coming months. Apart from its product quality, the brand is also focusing on improving its user experience. The company is implementing a warranty policy, strengthening its after-sales service, and providing free accessory support to Vietnamese customers”, he added.
