Channel Speaks

Inbase Teams up with My Jio Store; Alliance Expected to scale up Their End- User Experience


With its pan-India presence and a customer base of 5 Million + customers, Inbase is a leading brand synonymous with India’s urbane youth. It has carved a niche for itself with an array of smartwatches that are both fashionable and affordable. In a recent development, the brandjoined hands with My Jio Store in an ecstatic event in the capital city of Chennai at Jawahar Nagar, Perambur. This alliance is expected to help the brand optimise its end-user experience with the wide network of My Jio Stores. My Jio Store caters to India’s rapidly growing market for mobility and communication products by offering a wide range of mobile phones and accessories from leading brands. Customers can also shop for a wide range of electronics through the store’s extensive web catalogue.

The portfolio of Urban Smart Watches is designed with premium features and affordable prices for Inbase’s valued customers toenhance their lives with technology and enable them to handle their daily life activities, from the comfort of their wrist. This includes answering and making calls; checking messages, notifications, call logs, setting up reminders; tracking fitness levels, etc. With the vision of forging strong and lasting client relationships, the brand offers users the best support as per their need, which, in turn has helped it reach out to a sizeable audience.

During the event, the brand unveiled the Urban Lyf M and Urban Fit X Smart Watches. Urban Lyf M is
a versatile smartwatch that sports a large, vibrant, and crisp display on a slim and lightweight profile
accompanied by feature-rich performance. Urban Fit X is an spectacular device for fitness enthusiasts;
designed to be their daily companion and a versatile package for style, fitness and assistance.

Urban Lyf M is packed with features like a large, crisp and vibrant 1.69, 240 x 280 ultra-bright IPS display with a swift and fluid UI that compliments some of the most beautiful cloud-based watch faces to match one’s daily attire or mood.Choice includes varied wallpapers like the dial-of-the-day or a choice of opting between its dual UI function to help one switch between a honeycomb or grid-style interface for a smooth user experience. This smartwatch is available in stunning colour combinations like Black Dial with Black strap, Rose Gold Dial with Violet Strap, and Silver Dial with Grey Strap. Together with a solid display and smooth UI, it assists in daily work-life balance. There’s Bluetooth calling with a loud and clear speaker for crystal-clear audio calls or music playback. Additionally, the built-in high-definition microphone helps with superior voice clarity, so the one can be heard loud and clear at the other end. It also comprises of Realtek Chipset for delivering high performance. Enriched features like Rotate Crown -one of its USPs – allows the wearer to quickly and swiftly scroll through the list of notifications, calls, apps, or functions. The Urban Lyf M also features an outstanding battery that gets fully charged in 2 hours andoffers up to 8 days of battery life without calling function enabled with 30 days of standby time, soyou don't frequently hit the charging station.

Urban Fit X is packed with features like an industry-leading full-touch 1.69" HD display with 240 x 280
pixels and Bluetooth Version 5.0 As the name suggests, it is designed for fitness enthusiasts. The Urban Fit X helps in monitoring blood oxygen levels (SPO2), blood pressure, heart rate and sleep. Additionally,a step count and multiple sports modes help measure your activities. Where else Call and message Notifications keep you updated always without accessing the smartphone always. Made of premium Polycarbonate Material, it is lightweight and has a compact structure. The sturdy battery gives up to 14 days of run time and 35 days of standby time. This smart watch is available in four amazing colours: Black, Grey, Rose Gold, and Navy Blue.

Speaking on the alliance, Aashish Kumbhat, Founder & Director, Inbase said, “We are delighted to expand our engagement with MyJio Stores across the region. With the number of stores and their reach, we will be able to reach out to a larger audience. The market has been very responsive in terms of support and has effectively provided a budding ground for us to outgrow ourself. As a product-driven company, our customers remind us to invent and reinvent our technologies and products to further thrive across the geographies.

Pricing and Availability:
The Inbase Urban Lyf M and Inbase Urban Fit X have an introductory price of INR 2999 and of INR 2099
respectively. Users can buy it from the Inbase’s store, their official website, or from any
My Jio store. Both of these smartwatches are backed with a 12 months of warranty.


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