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Infinix launches HOT 11 2022 promising Fast & Fun smartphone experience

HOT 11 2022
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After the grand success of its HOT 11 and HOT11s last year, Infinix – the premium smartphone brand from TRANSSION Group – is now all set to take this device to the next level with significant upgrades. The brand is set to treat the new-age users to a Fast & Fun experience with the launch of HOT 11 2022 at an introductory price of INR 8999 which will go on sale from April 22nd on Flipkart. Available in 4GB RAM/64GB memory variant, HOT 11 will come in three exciting colour alternatives: Polar Black, Sunset Gold and Aurora Green, which will be the hero colour.

HOT 11 2022 will have some key upgrades its looks and camera from its precursor in the HOT 11 series, packed with an array of outstanding features, superior gaming technology, powerful processor, latest OS, massive battery, and an improved camera that will give an immersive, engaging and all-rounder smartphone experience to the consumers.

Commenting on the launch, Mr. Anish Kapoor, CEO, Infinix India, said, “At Infinix, we aim to bring great smartphone experiences to our consumers, across price points. The HOT Series, as the name suggests has been the flag-bearer in the budget category and has played a pivotal role in building Infinix. The HOT 11 Series has received immense love from consumers and we are excited to bring the latest edition, HOT 11 2022.

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Continuing with the philosophy of bringing FIST (First in Segment Technology) features to our consumers, we are delighted to launch the Infinix HOT 11 2022. The HOT 11 2022 is designed to disrupt the market with incredible features to power the lives of our consumers. It is an ideal device for the young consumers who are looking for an immersive multimedia experience and are heavy users of OTT and other video platforms. These users will have an extremely personalized and rich experience on the FHD+ punch hole display that offers less distractions. It also comes with a side-mounted fingerprint sensor which makes it the only device in the segment with this feature.

Infinix has always endeavoured to provide innovative technologies for the country’s evolving users and HOT 11 2022 is a sweet upgrade on that front. In addition to this, we are confident that the HOT 11 2022 will truly set the benchmark for a great experience at great value.”

 It is an ideal device for the masses who now rely on their smartphones to consume massive amounts of content. Considering that mobile phones have become extremely personal, this device offers a big screen with FHD+ resolution for the consumers to enjoy their content on a new generation screen. We are confident that this device will live up to their expectations in such a competitive price point.”

Brighter Display: Infinix’s refreshed new HOT 11 2022 stands out for its 6.7” colour-accurate display with FHD+ resolution. It is also the only device in the price segment to have a punch-hole display. Along with the big screen, the smartphone also has one of the brightest displays in the category with a brightness of 550 NITS and a 1500:1 contrast ratio for a superior visual experience.  Meanwhile, the minimum bezels on the screen with a 90% screen-to-body ratio and 20:9 aspect ratio will deliver an immersive viewing experience. The smartphone also comes with 114% SRGB colour gamut to ensure a natural colour reproduction on the screen. The Panda King glass protection on top of the display makes the device absolutely durable.

User-friendly design: Weighing just 195 grams, the HOT 11 2022 has been designed keeping in mind the aesthetics as well as the comfort factor while using a big-screen smartphone. The premium and stylish looking smartphone come with flat side frames and a side-mounted Fingerprint sensor, the only device in the segment offering this feature.

Superior performance and storage:  Operating on the latest Android 11, Infinix HOT 11 2022 comes installed with the UniSoc T610 processor with a CPU clock speed of up-to 1.82 GHz speed and a highly efficient 12nm production process. It is available in 4GB RAM/64 GB memory variant. It also comes with the latest XOS 10 lite skin enabling users to enjoy a smooth and faster software UX with refreshed icons, colour theme design, refreshing wallpapers, and a cleaner interface.

Improved Camera: The all-new HOT 11 continues the tradition of Infinix in offering the best-in-class camera. It comes with a 13 MP AI Dual rear camera with a secondary lens of 2MP and a dedicated LED flash. It also features a video camera with multiple recording modes like HDR, burst mode, Time-lapse video recording mode and Slow Motion video mode that allows users to capture videos in slow motion. On the front, the smartphone features an 8MP AI In-display selfie camera with all the video recording modes.

Massive Battery: HOT 11 features a heavy-duty 5000mAh battery that keeps the smartphone operational even after long hours of heavy usage. The battery gives a standby time of nearly 34 days, delivering up to 16 hours of nonstop video playback, 6 hours of gaming, 22 hours of 4G talk-time, 34 hours of music playback, and 28 hours of web surfing. The smartphone will have 10W charge support with Type C cable, giving users the freedom to do their favourite things, for as long as they want, without bothering about frequently recharging the phone.

The device will be backed by the Power Marathon technology that optimises power and increases the battery backup by up to 25%.

HOT 11 2022 will come with an additional value-added e-Warranty feature that shows the validity date of the device’s warranty, saving users from bothering about shuffling through documents.

Considering the customer-centric approach, Infinix has developed a robust network with 1180+ service centres across 980 towns in India. This allows users to enjoy after-sales experiences. Infinix devices come pre-installed with the Carlcare App that empowers the users to locate their nearest service canter and also indicates to them the availability of parts at the service centres.

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