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Infinix Unveils the stylish new HOT 10 Play

Infinix-Hot-10-Play

To further strengthen its performance-oriented HOT series, Infinix, the premium smartphone brand from TRANSSION group is geared up to launch its powerful new reveal this summer. The refreshing new HOT 10 Play comes with #ALotExtra features and will be launching at a price of INR 8499 on Flipkart on April 26, 2021. The new entrant will also come with an additional Jio offer: prepaid recharge of INR 349 on every device along with benefits worth INR 4000, including 40 cashback vouchers worth INR 50 and partner brand coupons worth INR 2,000.

HOT10 Play is a complete entertainer packed with an array of top-notch features, cutting-edge architecture, gigantic battery, superior camera, powerful sound, redefined chipset, and quirky add-ons that will give an immersive, engaging and next-level smartphone experience to the consumers. It is available in four appealing colour variants; Morandi Green, 7° Purple, Aegean Blue, and Obsidian Black.

Immersive display and sound: When it comes to display, the HOT series swears by bigger being the better.  To ensure an engaging consumption of content on the screen, HOT 10 Play comes with a 6.82” HD+ cinematic Drop Notch display and a 90.66% screen-to-body ratio long. The screen also comes with a narrow bezel and aspect ratio of 20.5:9 which makes it an excellent device for enjoying TV shows, movies, music videos, or any kind of entertainment seamlessly, without missing any details. The display of the smartphone will also have 440 nits of brightness and a 1500:1 contrast ratio for a more colourful viewing experience. Plus for durability, it comes with NEG’s more premium Dinorex T2X-1 glass protection on top of the display. The viewing experience is backed by a powerful audio experience enabled by DTS Surround Sound. The all-new HOT 10 Play is perfect for one-hand operation as it is just 8.9mm slim in spite of having a big battery.

Its Wi-Fi Smart Comm feature enables the users to seamlessly switch from mobile data to a saved Wi-Fi network & back when the network is unavailable.

Superior performance, storage and premium design: Hot 10 Play is Powered by Helio G35 Octa Core processor, which has a CPU clock speed of Upto 2.3Ghz speed and a highly efficient 12nm production process.  The powerful new processor is backed by the Mediatek HyperEngine technology for intelligent dynamic management of CPU, GPU and memory; smoother performance even in games with extra action; enhanced power efficiency and network connectivity.

Available in 4GB RAM/64 GB storage, HOT 10 Play has 3 card slots (Dual nano SIM + Micro SD) with expandable memory up to 256 GB. The device operates on Android 10 with the latest XOS 7 skin enabling users to enjoy a smooth and faster software UX with refreshed icons and newly designed interface screens which have been moved down for ease of use, while one-hand operation. For those who do not prefer distractions while playing videos from OTT apps on their smartphones, HOT 10 Play comes with a Video Assistant feature for their aid. Users can add their favourite OTT apps in the video assistant. Once enabled, all the incoming calls and messages can be auto rejected; users can record any snippet or take a screenshot from videos; play YouTube in the background; check WhatsApp messages on TICKR while watching videos; and open WhatsApp/Chrome directly by activating Multi-window.

All of these combine with a stunning gem-cut texture design with flow pattern and 2.5D curved glass finish for a smartphone experience that operates at the intersection of performance, premium design, and affordability. Meanwhile, the chipset supports advanced smartphone features such Dual 4G VoLTE, VoWiFi and the latest Bluetooth v5.0 for a seamless, glitch-free, and connected usage experience, be it while streaming videos online or playing multiplayer games. The Wi-Fi connection can be shared even without the password by just displaying the QR code.  HOT 10 Play also comes with a dedicated 360-degree flashlight under the display that can be used for selfies in low light conditions. Users can access certain features through smart gestures like music gestures, taking a screenshot with 3 fingers, flipping to mute, flash for calls, etc. For enhanced security, the device features a face unlock feature and a multifunctional fingerprint sensor that is not just for unlocking the smartphone but also for accepting calls, dismissing alarms, and quick-start apps.

Powerful Big Battery: HOT 10 Play features a heavy-duty 6000mAh battery backed by Power Marathon technology that optimises the power and increases battery backup by up to 25% by enabling dark theme & adaptive brightness mode; disabling vibrator, action and gesture mode; enhancing volume; and disabling wake screen for notification.  This keeps the smartphone operational even after long hours of heavy usage. The battery gives a standby time of more than 55 days, delivering up to 23 hours of nonstop video playback, 53 hours of 4G talk-time, 44 hours of music playback, 23 hours of web surfing. The Power Marathon Technology optimises all the Apps inside the smartphone and shows the extended battery life once the power-boost mode is switched on.

Superlative Camera: Continuing to live up to Infinix’s tradition of offering the best camera in the affordable smartphone category, HOT 10 Play comes equipped with a 13MP AI dual Rear camera that has a quad LED flash along with an f/1.8 large aperture. It allows photo enthusiasts to capture the smallest of the objects with greater clarity even in low-light conditions. The advanced camera of HOT 10 Play comes with the Slow Motion video recording feature that allows users to capture and edit super slow-motion videos through the camera interface. Additionally, the rear camera is also equipped with the Document Mode where users can take pictures of any document, scan them from any angle, adjust the brightness and clarity of the texts and forward it while on the move. The smartphone also features an 8MP selfie camera with f/2.0 aperture and LED flash. For picture-perfect selfies, the camera comes with AI Portrait & 3D Face Beauty mode. Meanwhile, the Wide Selfie mode is perfect for taking selfies of bigger groups. Users can also jazz up their selfies by using AR Animoji, which works on AR Face motion detection technology. A cutting-edge AI framework boosts the camera capabilities of the phone, enabling Auto Scene Detection from 18 different modes to adjust the image accordingly. The AI in the gallery auto detects and deletes duplicate, blurry and dark pictures.

Commenting on the launch, Mr. Anish Kapoor, CEO – Infinix India, said, Infinix has always believed in giving its users #ALotExtra features through its HOT series. Each time we introduce a new smartphone in India, we optimise it as per the customers’ requirements with several FIST (First in Segment Technology) features that give the young audience an engaging and unique mobile experience without breaking a bank. In fact, it is the primary reason which makes all the devices of the HOT series appealing and much sought-after. For instance, after receiving a promising response for our previous devices like HOT 8, HOT9 and HOT 9 Pro, we introduced HOT 10 with a powerful chipset for gaming enthusiasts and a revolutionary upgrade from XOS 6.0 to XOS 7 skin making the UI of the phone intuitive and robust.

While our core DNA in this segment continues to be entertainment and performance-oriented, in 2021 we are trying to further strengthen our HOT series with massive upgrades in its chipset, OS, UI, storage and battery. The all-new HOT 10 Play comes as a complete package for content consumers as well as first-time gamers backed by its powerful new processor and enhanced power efficiency feature. Moreover, with OTT platform subscriptions and data charges becoming increasingly affordable, consumers are consuming a lot of content on their smartphone, which calls for a big cinematic screen, big battery, superior sound and big storage space. HOT 10 Play is a perfect blend of style, performance and experience at a value-driven price and we are certain that the young smartphone users, as well as the masses, are going to enjoy an uninterrupted and immersive screen time experience with it.

Moreover, with subscriptions of the OTT platforms and data charges becoming increasingly affordable, consumers are consuming a lot of content on their smartphone, which calls for a big cinematic screen, big battery, superior and sound and big storage space. HOT 10 Play oozes a perfect blend of style, performance and experience at a value-driven price and we are certain that the young smartphone users, as well as the masses, are going to enjoy the uninterrupted and immersive screen time experience with it.”

HOT 10 Play also comes with an additional value-added e-Warranty feature which shows the validity date of the device’s warranty, saving users from bothering about shuffling through documents.

Bearing in mind the customer-centric approach, Infinix has developed a robust service centre network with 950+ service centres across 700 towns in India. This allows users to enjoy after-sales experience. Infinix devices come pre-installed with Carlcare App that empowers the users to locate their nearest service centre and also indicates them about the availability of parts at the service centres.

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