Inside Blaupunkt: A Century of Innovation and Excellence in Audio Technology – An Interview with Mr. Sukesh Madan


In the dynamic world of audio technology, Blaupunkt Audio India stands as a beacon of innovation and excellence under the leadership of its CEO, Sukhesh Madaan. With a relentless commitment to pushing boundaries and delivering top-notch audio solutions, Madaan has steered Blaupunkt towards new heights of success in the Indian market.

Transitioning from a successful corporate career to the dynamic world of entrepreneurship is no small feat, but for Sukhesh Madan, it was a natural progression fueled by a desire for innovation and growth. With over 16 years of experience nurturing global brands like Fuji, Microsoft, Intel, and Sony Ericsson, Madan had honed his skills in strategy, marketing, and leadership, preparing him for the challenges that lay ahead.

In 8 years since taking the leap into entrepreneurship, Madan has not only established himself as a serial entrepreneur but also left an indelible mark on the industry. His brainchild, Envent, has emerged as a homegrown brand synonymous with quality and innovation. However, Madan’s ambitions didn’t stop there. Drawing upon his extensive expertise and network, he successfully introduced two iconic global brands, Blaupunkt and Thomson, to the Indian market.


But Madan’s entrepreneurial journey is not just about business growth; it’s about building something meaningful—a team, an organization with its own identity and ethos. It’s about fostering a culture of excellence and resilience, where every challenge becomes an opportunity for growth. Madan’s leadership style, shaped by years of corporate experience, has been instrumental in navigating the highs and lows of entrepreneurship with grace and determination.

Indeed, the road to success has been paved with its fair share of challenges, but for Madan, each obstacle has been a lesson in resilience and adaptability. His unwavering commitment to excellence and innovation has propelled Envent and its associated brands to new heights, earning them the trust and admiration of consumers nationwide.

As Sukhesh Madan continues to chart new territories and push the boundaries of possibility, his journey serves as an inspiration to aspiring entrepreneurs everywhere—a testament to the power of passion, perseverance, and unwavering belief in one’s vision. In this exclusive interview with DeviceNext, Madaan shares his insights into Blaupunkt’s journey, the brand’s approach to innovation, and its unwavering dedication to providing consumers with unmatched audio experiences. Join us as we delve into the mind of a visionary leader shaping the future of audio technology in India.


Q. As Blaupunkt approaches its 100th anniversary, what reflections can you share on the brand’s journey thus far, and what exciting plans does the company have in store to commemorate this significant milestone?”


100 Years! Now that is a milestone just a handful of brand globally have achieved. For Blaupunkt this century of years is filled with numerous firsts, fantastic innovations and inventions that have changed the world. This legacy has given the brand enormous stature worldwide. It is also testimony for our technology, build quality and reliability. Consumers know that when they join the Blaupunkt family they are assured of the finest in audio technology.

Now this year is very big for us and we want everyone to join in the celebrations. Now we have planned events for the entire year. Without wanting to spoilt the surprises lined up I can tell you there is a lot of excitement in store. There will be loads of new launches and these have already started with the launch of the BTW300 Platinum, BTW300 Xtreme, SBW100 and 150 NXT Soundbars and more. Apart from this there will be special products commemorating this event. And we are going to fill the year with special deals and offers that will make the Blaupunkt family grow even faster.

Q. Could you walk us through some of the pivotal moments in Blaupunkt’s history that have contributed to its status as a pioneering brand in the audio industry?”

Blaupunkt has filled the last 100 years with events that have actually changed the way we live. It was Blaupunkt that invented the mobile radio in 1932. Before that all radios were static and fixed to one place. This innovation made Blaupunkt a global name. And the effects of this will be with us for as long as we like to have our entertainment on the move. In the years that followed Blaupunkt gave the world the first European Navigation system, the first car cassette system. It was Blaupunkt that integrated BT into car systems so that we could connect our phones. Apart from this and closer home, in India Blaupunkt was the first to launch Dolby Tower Speakers, Soundbars with inbuilt batteries, TWS earbuds… In fact Blaupunkt led the Type C revolution in India. Much before any other brand we knew this was the way forward. And the reason is simple, Type C offers better performance which is what Blaupunkt stands for.


Q. “How does Blaupunkt continue to uphold its legacy of innovation and quality while adapting to the evolving needs and trends of today’s consumers?”


Innovation and quality are in our DNA. This is the foundation our brand is built on and this is what has made us rise to the top. Everything we do and make have the marking of these two factors. While we are a technology drive organisation we also know that the consumer is the ultimate decider. So we listen to him very carefully. Blaupunkt is always mining data on consumer behaviour. We have a very meticulous feedback system and this information is used to shape our future products. Our products evolve to meet new needs and we innovate constantly to make sure the benefits that we offer are unique and ahead of the rest.

Q. “What sets Blaupunkt apart from other audio brands, and how does the company maintain its reputation for delivering top-notch audio solutions?”

Today great audio technology is available to everyone. What makes the difference is how you use it and what you want from it. This is where a legacy of 100 years comes in. Over this century a few very important aspects have been drilled into our core. You can say that innovation, durability, reliability and value are part of our DNA. This plus the fact that our German heritage makes us over engineer every product we make are the reason for our success globally. We will  never change this approach to creating products. When you pick up a Blaupunkt audio product you will be able to sense all these factor. This is what sets us apart. We can’t take shortcuts, we will never compromise and we will always put the customer’s first.


Q. “Can you share any anecdotes or stories that exemplify Blaupunkt’s dedication to providing unbeatable reliability, durability, and cutting-edge technology in its products?”


We are an audio brand so entertainment is part of our lives. One of the little things that make us all chuckle is that we know we are always over delivering. And yet we don’t go around screaming this from rooftops. We over deliver because that is what we are all about. It is what made us a global success and it is what will keep as at the top. To give you an example of this let me tell you about Blaupunkt Mics. Every mic that we use in our personal audio products the best you can find in the world today. These Clear A.I. mics are way above the ordinary mics that others use. We do mention this in all our communication but for us what brings a great sense of delight is the look on a customer’s face when he or she first experience the clarity of these mics. That look is priceless.

Reliability and durability are our pillars of strength. As I said before, we over engineer our products so that they last for years and years. I have seen our first set of earbuds still being used today. We know of customers who have soundbars that are nearly 10 years old and still working perfectly. Most ordinary audio system have a life of a few years in our harsh conditions but Blaupunkt products are built to take on anything you can throw at them. Now a competitor might see this as a bad business practise but for us this is how we want it. And we will never change that.

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