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itel Launches Its Magical Range of Televisions In India

ITEL Televisions

itel announced its entry into the highly competitive TV market with the launch of its television series, designed to disrupt the market as it comes packed with solid technology features offering uncompromised viewing experience at breakthrough price points. This launch builds on itel’s focus on democratizing technology for masses and making a magical experience come alive for its consumers with its – I series, C series, and A-series products. The launch of six new televisions under these series offer quality led and feature-loaded one-stop entertainment solution. Available across different screen sizes of 32-inch to 55-inch at an affordable price point ranging from INR 8,999 to INR 34,499 respectively, the portfolio is curated to deliver an unparalleled ownership value to the consumers. Aligned with the ‘Make in India’ initiative, the TV portfolio is completely manufactured in India and is targeted towards aspirers and millennials from tier 3 and below markets who are vying for a lifestyle upgrade.

itel’s entry into the Television segment showcases its growth trajectory by elevating from ‘magic in every hand’ to ‘magic in every home’. itel’s progression has been by expanding from its already established mobile brand and recently launched smart gadgets to the TV segment. With the brand philosophy of ‘Magic in Every Home’ itel attempts to resonate that the product will fit in every home with factors such as affordability, quality, and being technologically advanced. This will give a seamless entertainment experience to each household bringing an essence of togetherness.

Announcing itel’s foray into the Television segment, Mr. Arijeet Talapatra, CEO, TRANSSION India said “We are excited to announce the extremely aggressive and feature-packed TV portfolio for the Indian consumers. itel has been instrumental in bridging the digital divide by democratizing technology for masses with its technologically advanced mobile phones and smart gadgets, making technology accessible and affordable for all. itel is all set to bridge the gap by providing its customers with NextGen technology loaded TV portfolio coupled with value and affordability. The portfolio is targeted at first-time buyers and also those who want to upgrade from CRT TVs to keep pace with their digital lifestyle needs without compromising on quality and overall experience, hence bringing magical experience in every home of India. We are confident that the range of itel television will redefine the viewing experience and entertainment needs of Bharat”.

Democratizing entertainment, the portfolio of Television will offer an integrated experience featuring premium design with super picture and audio quality, powered with the latest chipset with faster processing capability, pre-installed apps and dual apps store, giving consumer magical entertainment experience at very affordable price.


Packed with ergonomic design and umpteen magical features, itel TV portfolio is designed to give spectacular visual experience and enthralling sound quality at a magical price

I-series- This series of Smart TVs have been designed in a way that will take your home entertainment experience to a new level.

The itel I-series 4k ultra HD TV is available in 2 variants—I5514IE and I4310IEpriced at INR 34,499 and INR 24,499, respectively. Also available are 2 more variants, 43-inch Full HD I4314IE and 32-inch HD ready I32101IE priced at INR 21,999 and INR 11, 999, respectively.

itel I5514IE HD Smart TV | Smarter Way of Magical Home Entertainment

The TV is 4K ultra HD with frameless and premium ID design, ultra-slim, superb picture quality with A+ Grade Panel, super-bright display, excellent built quality, a response time of 8ms and a Contrast Ratio of 4000:1. The frameless design gives it a bezel-less and sleek look making it a premium offering for the customers in INR 34,499. For mesmerizing surround sound experience, itel 15514IE comes with Dolby Audio with output of 20W and is equipped with electroacoustic sound technology to create the surround sound, with multiple audio modes that give users a theatre-like experience. This TV can truly turn any surrounding into a party, creating an immersive experience for the viewer with the support of built-in multi-scenario sound effects, making the movie viewing experience magical. It features multiple picture modes to suit all types of content and delights users with the best viewing experience. It boasts of a specialized Sports PQ Mode which offers more realistic pictures, smooth movement experience, and on-the-spot sound that make your sports entertainment experience more thrilling. With IPL season on, it’s a must buy.

For magical entertainment and multitasking, the TV is powered, by a 64 Bit 1.0 Gigahertz Quad Core A53 processor along with 1.5GB of RAM and 8GB of storage.  It comes with Smart OS 9.0, which has intelligently designed UI to ensure ease of use thus offering seamless experience to our consumers.  It also comes with preloaded apps as a perfect entertainment package like YouTube, Netflix, Prime Video, etc. It also features the dual app store, Gaia and NetRange, that gives users the option of downloading multiple premium and local apps taking consumers’ entertainment experience to next level. Another amazing feature of this itel Smart TV is itelCast* that helps users to easily cast their phone, tablet, or laptop and enjoy the bigger screen experience while being able to control the TV from their connected devices. Isn’t this cool? The television comes with an in-built stabilizer to take care of voltage fluctuations and power consumptions and features an excellent build quality with metal housing.

* Download & install E-share app on your mobile/tablet/laptop to connect

In the I-series, itel also has three more variants for its customers—itel I4310IE 4K UHD, itel I4314IE FHD and the hero product for the masses—itel I32101IE HD Smart TV. This television is HD ready with frameless premium design, A+ Grade Panel which gives it a bezel-less and sleek look, making it a premium offering for the customers in INR 11,999. It comes with a powerful processor for seamless multitasking in day-to-day life. There is 1GB of RAM and 8GB of storage along with Smart OS 9.0 and comes with itel Cast facility. Powered by Dolby Audio, 20W speakers, over-voltage protection and preloaded apps like YouTube, Netflix, Prime Video, etc. to create a package of the ultimate experience for the users.

itel C Series— Magic of Internet TV at a price of non-smart TV

itel C3210IE HD Internet TV

itel C series is designed with a singular objective of making internet TV experience affordable and accessible to everyone. To provide magical entertainment and internet experience, itel C3210IE HD Television is the perfect television to create long-lasting memories of togetherness with your family. Priced at INR 9,499, the television comes with a metal build packed in an ergonomic narrow bezel and 35mm slim design with ultimate picture quality in different display modes. With an HD frame and A+ Grade panel, itel TV ensures superior picture quality making the TV viewing experience more enjoyable. The 32-inch panel has a display resolution of 1366*768    and the refresh rate is maxed out at 60Hz for flicker-free display. itel C3210IE has audio output of 20W and is equipped with electroacoustic sound technology to create the surround sound around you. To provide unlimited entertainment to the viewers, itel’s HD Ready Internet TV comes with popular eight preloaded apps for entertainment through movies, music, sports, content for kids and social networking and also comes packed with built-in Wi-Fi feature for internet connectivity.

itel A series| Democratizing entertainment with an integrated experience

itel A3210IE Soundbar LED TV

Priced at INR 8,999, itel A3210IE comes HD ready with an ultra-bright display, 7ms response time and A grade original panel for superior TV viewing experience. Designed for next-level sound experience, this TV comes with 16W audio output with built-in multi-scenario sound effects.

Service Proposition

itel offers a service proposition of two years’ warranty on the panel and one-year warranty on hardware with free installation, one of the best offering in the industry. It comes with a free installation commitment.  itel’s new Television range will utilize time-tested robust Go-to-market strategy of itel smartphone business which has deeper regional penetration backed by a strong service network of 750+ service centres spread across the nook and corners of the nation.

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