itel launches its Reloaded All Rounder Smartphone – A48


Strengthening its A-series Smartphone portfolio, itel – a leading mobile phone brand in India,  announced the launch of its All Rounder Smartphone A48 – in a reloaded avatar with exclusive and value centric Jio benefits. The new and lucrative offering gives customers an option to enroll for JioExclusive offer. Under the special offer – Customers who buy itel A48 and enroll for JioExclusive offer would be entitled to instant price support of INR 512 and additional benefits worth INR 4000 thus making it one of the best festive buys for value seeking consumers. The Power packed magical device comes at a compelling price point further empowering the Indian consumers with seamless Digital connectivity.     

Priced at Rs 6399, the reloaded itel A48 smartphone is India’s most affordable 2GB Waterdrop display phone. itel A48 is an all-rounder smartphone as it can fulfill all the aspirations of a technology enthusiast, ranging from entertainment with a big water drop HD+ display, seamless power backup with a 3000 mAh powerful battery, advance security with smart fingerprint and face unlock, high-capacity storage power to photography with AI dual camera. Further, the new itel A48 comes equipped with the Android 10 Go edition. Additionally, it also comes with an assurance of One Time Screen Replacement offer where consumers can avail free one-time screen replacement of a broken screen within 100 days of purchase.

The new itel A48 smartphone will go on sale across India starting today. Under the JioExclusive offer, customers can enjoy high-speed data connectivity on Jio network while calling and SMS can be from SIM of any operator. This offer is applicable to new as well as existing Jio subscribers. The initiative is targeted at the entry-level smartphone users to bridge the digital divide by offering them affordable product proposition and seamless network connectivity.



Commenting on the launch of new avatar, Mr. Arijeet Talapatra, CEO, TRANSSION India said“Today in the new world order demand for entry- level smartphones has increased significantly to remain connected for both economic and social needs. Smartphones have become an essential part of the Indian families residing in Tier 2-5 towns as they are enabling– access to Online education, Financial transactions, running a home business, Infotainment/Entertainment consumption needs and even working from home. Aligned with itel’s brand idea of ‘itel hai. Life sahi hai’, we have launched India’s real all-rounder smartphone -itel A48 with Jio’s network superiority and exclusive consumer benefits to ensure that Indian masses can access technology at an ultra-affordable price point. This strategic initiative is in line with itel’s vision to provide digital freedom to the masses.


We are highly optimistic that our latest addition will be bestowed by the consumers seeking smartphones that are equipped with advanced and trendy features to fulfill their digital aspirations.”


itel A48 | An All-Rounder with Waterdrop Full Screen and Dual Security Features


Fulfilling the aspirations of the millennials of tier 3 and below markets, itel A48 comes loaded with super trendy features that will provide all-round experience to the consumers at an affordable price. The smartphone is clad in 15.49 cm (6.1inch) HD+ IPS Waterdrop full screen display to give a theatre like experience and 2.5D TP lens providing a better screen design. It is further adorned, with 19:5:9 aspect ratio and 1560*720 pixels resolution for immersive and brighter video viewing.

Packed in a premium and sleek design, itel A48 runs on latest Android 10.0 (Go Edition) and powered with 1.4GHz quad-core processor for seamless multitasking functionality. In terms of memory configurations, the phone comes with 2GB RAM and 32GB ROM, expandable memory up to 128GB. On the battery front, A48 is powered by a 3000mAh battery and smart power saving mode for unstoppable usage. The phone also comes with dual security features like fast face unlock and multi-feature fingerprint sensor.

The smartphone comes equipped with dual 5MP AF rear camera with LED flash and 5MP selfie camera—configured in the unique camera setup, adding to the premium look and feel of the phone The front 5MP selfie camera with AI Beauty Mode ensures bright and clear selfie, even in low light areas. It comes equipped with multiple camera effects like smart recognition, portrait mode, beauty mode, etc. which helps in capturing professional photograph with greater details. The smartphone offers dual SIM slots with dedicated memory card. It also supports dual 4G VoLTE /ViLTE functionality.

The new itel A48 smartphone features a gradient glossy finish and is available in three colour options – Gradient Green, Gradation Purple and Gradation Black.

A sneak peek into the box

The phone comes with an adapter, USB cable, battery, back cover, user manual and a warranty card.

Specifications – itel A48
Display Resolution 15.49 cm (6.1 inch) HD+ IPS Waterdrop  display
Screen to Body Ratio 85.27%
Memory 2GB RAM + 32GB ROM
Rear Camera 5MP/VGA + 5MP
Front Camera 5MP
Resolution 1560*720
Face Unlock Yes
Fingerprint sensor Yes
Battery 3000mAh
Processor 1.4 GHz Quad-Core
OS Version Android10 (Go Edition)
Network VoLTE/ViLTE
4G Bands B1/3/5/8/40/41
Colors (Gradation Color) Gradient Green, Gradation Purple and Gradation Black
Price INR 6399




















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