Expert Advice

LogiCloud helps Bestseller improve delivery visibility by over 20% across 800 plus outlets of Vero Moda, Only and other brands


WebXpress, a Global Transportation and Logistics SaaS provider, has recently successfully deployed their offering – LogiCloud, a supply chain visibility platform for Bestseller India. Bestseller is an international, family-owned fashion company. Owing to this implementation, Bestseller India’s 200 Exclusive Brand Outlet (EBOs), 1,500 Store in Store (SIS) outlets, and around 40 franchise will now be able to stay connected through one supply chain visibility platform.

LogiCloud, a supply chain visibility platform helping retailers connect with over 150 Logistics companies. LogiCloud helps retailers and manufacturing companies all aspects of supply chain from inbound, distribution and omnichannel deliveries.

Bestseller India offers premium brands where the product shelf life is only 6-8 weeks, hence speed is essential part of this business. Product availability at different location at the same time while retaining this premium experience is key function of supply chain team which enhances the brand equity.


To achieve this, Bestseller India works with multiple logistics partners to reach customers across India. The challenge is to get information across partners in real time and ensure any delays are known to supply chain team to take action.

Some of the key ways LogiCloud is helping Bestseller are :

  • Order Management: Integration with SAP ERP and WMS
  • Partner Allocation: Algorithm based selection of right logistics partner for right lane
  • Tracking and Prediction: Real time tracking and delay prediction
  • Proof of Delivery Management: Get digital POD and audit every shipment for quality of delivery
  • Reverse Logistics: Store order assignment to pick up and delivery to warehouse
  • Freight Audit: Audit of logistics invoices based on timeliness and quality of service
  • Control Tower & Analytics: Real time monitoring with a map-based tool

LogiCloud Platform helps Bestseller simplify entire process from booking to partner allocation to tracking and all the way to audit of freight. This has enabled Bestseller, owner of popular brands like Jack & Jones, Vero Moda, Only, Selected, keep a tight control on entire supply chain and reduce information delays by over 20%.

Commenting on this association, Apurva Mankad, Founder & CEO, WebXpress, said, “We treasure our association with Bestseller greatly. This has been a partnership which allowed us to digitally transform entire supply chain spanning 800 locations. We have shown that even smallest logistics company can be digitally connected to a large company. We are hopeful that LogiCloud platform would help connect all stakeholders in supply chain and lead to greater efficiencies”

Commenting on this deployment, Ranjan Sharma, CIO and Head of Supply Chain Management, Bestseller India, said, “Involving multiple logistics partners is a must in our business but bringing them all into one system was a challenge. Monitoring them and ensuring seamless supply chain visibility leads to optimization of our processes. We did not just want to bring a partner with technical knowledge, but a partner who could bring in expertise and ground level knowledge. The idea was to learn and evolve through the process together. LogiCloud fits that bill perfectly, with their intricate knowledge of the industry.

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