Since its enters the Indian audio and accessories space, it has earned good name in a very short span of time.
Matata is a freshly launched brand in India specializing in bringing lifestyle audio & accessories to the Indian market. The brand has been named after ‘MATATA’ – the chirpy bird found in the wetlands of New Zealand, personifying the lively spirit that has the capability to enamor the world with its ecstatic and cheerful persona.
According to Mr. Ajay Arora, CEO-Matata, “Matata is happy to have received a great response from Indian market in terms of product and brand being received well, even during the pandemic. While the brand has tied up with all major e-commerce portals like Amazon, Flipkart and many more, the offline distribution is also being enhanced as we expand. We already have established partners in Punjab, Chennai, Coimbatore, Vijaywada, Himachal and many other parts of India and we will soon be available in every nook and corner of India. In LFR also, we have tied up with Vijay Sales, Maple etc and many more tie-ups are on their way.”
Festive Season Was Great Boost for Us
Festive period has been good for Matata with demand getting a boost from ‘work from home’ and ‘study online’ which has become the new normal. People also resorted to entertaining indoors and hence our sound bars, integrated speakers and multimedia speakers are getting very good response and customer reviews are also great. “ About sound and product quality, there is a lot of good word going around from customers and channel partners alike and it gives us a great boost for bringing yet more innovative high quality devices to Indian market,” added, Mr. Ajay Arora.
Brand Successfully Overcome The 2020 Challenge
“ Matata started in early 2020 and saw unpredictable global slow down due to pandemic, the year was challenging but we really got a great response as our product are BT powered which actually helped people ease their life when it comes to working from home or their kids online studies. So far it has been really good and our trust that there is a good market out there for products which are high on quality yet are affordable, only got strengthened,” said Mr. Ajay Arora, CEO-Matata.
What’s for 2021?
“ As things are getting back to normal and Matata is spreading its wings in offline trade also, we are quite confident that 2021 will be a great year for us. We also have a new line-up coming up soon and will widen our product range, giving our channel partners and consumers a lot of affordable and innovative options. While we are working on all thing essentials from our end, we are hopeful that new range will also be accepted well and Matata will become a household name in the years to come,” concluded, Mr. Ajay Arora, CEO-Matata.
