Business News

Noise Becomes India’s No. 1 Wearable Watch Brand


Noise, the Gurugram based Indian lifestyle gadget brand by Nexxbase – known for its smart wearables and personal audio devices has been ranked India’s No. 1 wearable watch brand of the 2Q 2020 (April-June) quarter with the market share of  25.6%. The ranking is based on unit shipments during the quarter according to the IDC Worldwide Wearable Device Tracker for its 2Q 2020 September Release.

The update comes at a time when there has been a massive and visible shift in consumer behaviour towards personal tech accessories. With people confined to their homes because of the pandemic, they have become more aware and pickier when it comes to finding the best ways to stay fit and updated. In such a scenario, personal wearables come handy in helping them track their fitness as well as personal/work notifications. Noise has successfully been able to cater to this segment with its multiple SKUs, including the bestseller ColorFit Pro 2 and the recently-launched ColorFit Nav.

On the occasion, here’s what the founders had to say: “We are proud at the achievement and even more determined to get the best of technology for our consumers. With new innovations, we are all set to match the rapidly-changing world and the requirements it will bring along the way.” – Gaurav Khatri, CEO


“On this occasion, I sincerely want to thank our consumers for loving us and our offerings. We promise even better experiences ahead.” – Amit Khatri, Managing Director

The future seems bright for the brand as it plans to build its portfolio bigger and better with a lot of new launches lined up for what remains of 2020. For the year 2021, the brand is all set to achieve the 500-crore mark, and targeting a projection of 1000 crores by 2024. With aggressive marketing efforts and expansion via partner ecommerce websites, it doesn’t seem like an impossible feat to achieve.

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