Smart Watches

Noise Launches ColorFit Ultra, The Mightiest Upgrade


Noise, the Indian connected lifestyle brand, has announced the launch of ColorFit Ultra, the mightiest upgrade to its best-selling smartwatch series. The latest smartwatch by homegrown brand Noise will be launched on Amazon at an introductory price of INR 4499/-, 16th July 2021 onwards. ColorFit Ultra is designed to offer a holistic fitness and lifestyle experience to Indian consumers.

The uber-stylish smartwatch, having an aluminium alloy body, comes in six colour variants. It has a sleek button on the right side of the watch that can be used for navigating across UI to perform multiple tasks. The smartwatch has the proprietary TruView™ 1.75” HD Display that is the biggest smartwatch display by Noise and offers a sharp 320x385px resolution. The smartwatch is compatible with the NoiseFit app, which offers additional tracking features and detailed insights with health reports. It also allows users to access 100+ trendy, personalised watch faces which can be customised as per their preference.

ColorFit Ultra is equipped with 60 sports modes and is IP68 waterproof, allowing users to enjoy all their indoor and outdoor activities. The smartwatch has multiple sensors at the back that help in the functioning of tracking and monitoring features including SpO2, stress, 24/7 heart rate, REM, and sleep cycles. It also has specialised features for women, such as the menstrual health tracker. Apart from the health and wellness-tracking features, the smartwatch offers battery longevity for up to 9 days.


Productivity is something that has been taken care of, with features like calls/SMS quick replies, world clock, stock market info (available via OTA) and flashlight. In addition, screen lock with press and hold mechanism ensures safety of your data.

Talking about the launch, Gaurav Khatri, Co-Founder, Noise, said, “We, at Noise, are elated to introduce India’s first smartwatch with the biggest display, a fully-packed Noise Health Suite and productivity features under 5K. ColorFit Ultra offers them an open ground to indulge in several activities that offer them more personalised intelligence on their health. The fitness enthusiasts are consistently demanding a holistic experience with more insightful data and comprehensive health reports. As a brand, we strive to connect and support our consumers in their quest to follow a healthy lifestyle.”

Excited about the launch, Akshay Ahuja, Category Leader – Consumer Electronics, Amazon India said,  “Noise is recognized for its cutting-edge technology and has always offered the best quality and products at an attractive price point. We are thrilled to bring Noise ColorFit Ultra and strengthen our wearable and smartwatch portfolio by providing customers a smartwatch with unique health & fitness features. Today’s launch reiterates our commitment to latest products, across categories, to our customers during the Amazon Prime Day period.”

Noise ColorFit Ultra is set to offer the mightiest upgrade in the smartwatch market and is loaded with features crafted to boost the users’ wellness and productivity. Noise has been catering to the growing demands of wearable devices in India and has emerged as the market leader in the category. The company has once again been ranked as India’s no.1 Wearable Watch Brand by the IDC’s Worldwide Quarterly Wearable Device Tracker, Q1 2021.

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