Noise partners with Vijay Sales to expand its presence to retail outlets


Noise, the Indian connected lifestyle brand has announced its first-ever offline presence by joining hands with Vijay Sales, India’s leading electronics retail store chain. With this association, Noise has further intensified its foothold in India by offering its entire portfolio of products on both online and offline platforms of Vijay Sales. The partnership will further enable customers to buy products from and 50 of Vijay Sales’ 100 plus stores across cities. The company will further expand its presence with other outlets of Vijay Sales in the upcoming months.

Leveraging the wide network of India’s one of the large format retail (LFR) chains – Vijay Sales, Noise intends to expand its reach by tapping larger customer base and strengthening its foothold in India through both offline and online channels. Under this partnership, Vijay Sales will be offering 2X MyVS reward points on purchase of any Noise products across the website and stores until the 1st of January,2021. The partnership will allow its customers to buy Noise products at competitive pricing for the market segment catering to 18-34-year-olds.

Speaking on Vijay Sales’ association with the brand, Ashish Gupta, Director, Vijay Sales, said, “This association seems promising as Noise has a variety of trendy neckbands, true wireless headphones & smart wearables that have been designed in a way that they strongly appeal to youth. We are hoping that our collaboration with them will go a long way.”


Sharing the announcement on the alliance, Gaurav Khatri, Co-founder, Noise, said, “We are pleased to announce our first alliance with India’s most preferable destination for consumer electronics. With this partnership, wewill be registering our first retail presence with a brand that resonates with our objective, values and outlook and equally excited to have them on board with us. We are committed to curate products which resonates with the spirit of Indian consumers andwith this alliance, we have taken one more step towards our customers that will help us serve them better.”

Noise, known as one of the fastest growing tech lifestyle companies, has been catering to the growing demands of earwear and smart devices in India for the past three years and due to its constant efforts, has also emerged as the market leader in both the audio and the smart wearable categories. The company has recently been ranked as India’s no.1 Wearable Watch Brand by the IDC’s Worldwide Quarterly Wearable Device Tracker, Q3 2020. The current market share of the brand is 28.5% based on unit shipment as per the report issued. Noise has witnessed an exponential growth with 17X Y-O-Y in past 24 months.

The consumer durable industry picked up post the relief from the lockdown and Vijay Sales saw a value growth of over 7-8% from June,2020 onwards. Vijay Sales experienced a significant growth in its digital and accessories business post the lockdown due to work and school from home which sets the stage for Noise’s success in the stores and the website.

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