Panasonic India – a leading diversified technology company, with over 60 years of expertise in manufacturing Air Conditioners, introduced a new 360-degree marketing campaign “AC for Healthier Homes” to promote safe and healthy indoor spaces using smart and intelligent air conditioners. The campaign has been designed keeping in mind millennials who aspire to live a healthier lifestyle and are ready to explore the technologically sophisticated, connected, comfortable, and convenient experience. ‘AC for Healthier Homes’ will be live across electronic, and digital as well as social media channels and outdoor advertising in a phased manner starting with Southern India.
The campaign uses a slice of life, light hearted humor to highlight Panasonic’s smart range of Air Conditioners (ACs) which are equipped with nanoe-X and nanoe-G technologies. These are Panasonic patented technologies that ensure a healthier indoor Air Quality Index (AQI) and are capable of inhibiting bacteria and viruses. In addition, to deliver a Connected Living experience to customers, the Smart ACs features Panasonic’s in-house Artificial Intelligence (AI) and Internet of Things (IoT) platform – Miraie. The line-up of the smart five-star inverter nanoe™X ACs is available in 1-ton and 1.5-ton.
Commenting on the launch of the campaign, Shirish Agarwal, Head of Marketing Communications and Brand, Panasonic India, said, “Keeping in mind, the changing workplace trends, homes have become a center stage of our lives. Our consumer insight reports tell us that today’s consumers are increasingly conscious of a safe and healthy indoor environment and are seeking appliances that can ensure health and hygiene. Our AC for Healthier Homes campaign takes cognizance of this aspect and conveys the value propositions of Panasonic’s smart ACs through a light-hearted humor-filled conversation that instantly connects with millennials and is quite relatable.”
Joy Chauhan – Managing Partner, Wunderman Thompson, Delhi, said, “Today, health is that centre point around which everything moves and rightly so. People are fast realizing that the four walls of their homes may be secure but not necessarily healthy. Brand Panasonic has always been ahead of the curve when it comes to innovation and products with foresight. The need to have healthy living conditions at home is paramount for today’s consumers. Panasonic’s new age innovative tech solutions aim to cater to this need to stay protected and turn homes into a healthy haven. This is quite a remarkable achievement in consumer goods technology and Wunderman Thompson is proud to partner Panasonic in their ‘Panasonic AC Healthy Homes campaign’ for the cautious consumer.”
Capitalizing on higher Inverter AC sales, Panasonic India’s AC division registered an impressive sales growth of nearly 45% in 2021. As a part of the campaign, Panasonic India will also bring in integrated content to create excitement among consumers, channel partners, and sales personals at retail stores.
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