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Philips Domestic Appliances aims to make life more convenient with its new Juicer Mixer Grinder

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Who said juicing at home was a hassle? Philips Domestic Appliances India Ltd, a leading player in small appliances, today launched a breakthrough juicer mixer grinder – HL7568/00 designed for convenience and efficiency. With the promise to maximize a stress-free juicing experience, this new range of JMGs give a power-packed performance riding on its innovative design which saves time associated with assembling, juicing, and cleaning.

With the adoption of healthier lifestyles and increasing awareness among consumers, juicer mixer grinders (JMGs) have become an even more essential part of today’s Indian kitchen. While it is meant to reduce time and effort in the kitchen, the biggest pain point for consumers are issues related to multiple parts, steps related to assembling and cleaning. At Philips Domestic Appliances, we understand that consumers are looking for simpler and quicker solutions to meet their day-to-day needs and the new Philips JMG ensures that, along with helping them to stay fit & healthy.

Commenting on the launch, Gulbahar Taurani, MD & CEO, Philips Domestic Appliance, India Subcontinent, said, “Given the pandemic, health has become more important than ever and adopting mindful eating and drinking habits, including juicing is the key. While healthy living is of utmost priority, we are living a fast-paced life and want to adopt products that also make life more convenient. Keeping up with our consumer first philosophy, the new Philips juicer mixer grinder delivers on the promise of making consumer’s life simpler and healthier.  With this launch, we further strengthen our commitment on bringing innovation with every category to make a meaningful difference in consumer’s life.”

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The new Philips JMG has an innovative and distinct design where juicing and waste collection takes place in a single chamber. Thus, reducing the time and effort required to assemble and clean multiple parts. Its compact design and lean architecture make it perfect for modern kitchens and saves on shelf and cupboard space. The 500W powerful motor supports juicing, fine grinding and easy blending of various ingredients.

The new Philips juicer mixer grinder is available in 3 variants, standalone juicer (HL 7566/00), JMG with 2 jars (HL 7567/00) and JMG with 3 jars (HL 7568/00), starting at an affordable price of INR 3495 only.

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