Philips Domestic Appliances ventures into an all-new category with Sneaker Cleaners


Spots and stains on your sneakers giving you a hard time? Philips Domestic Appliances announced its foray into a new category with a first of its kind Sneaker Cleaner GCA1000/60. The automated cleaning device will help consumers always keep their sneakers spotless, dazzling and crease-free.

With the increasing popularity of sneaker enthusiasts and the sneakerhead community in India, there is a growing need for solutions that help the consumers easily maintain the life cycle of their shoes, which they consider as collectables. With the new Sneaker Cleaner, Philips Domestic Appliances has introduced a portable device that makes cleaning your sneakers a seamless, hassle-free, and affordable experience. So, no more spending extra on dry cleaning your shoes, or keeping your sneakers wrapped up due to the fear of dust and wrinkles. The Philips Sneaker Cleaner GCA1000/60 comes with effective bristles and a water-resistant head to give your sneakers a spotless new look, all at a touch of a button.

Commenting on this innovation, Mr. Gulbahar Taurani, MD, and CEO of Philips Domestic Appliances, India Subcontinent, said, “While the sneaker culture in India is on a rapid growth curve, as a consumer first brand, we realized that keeping the sneakers spotless and crease-free is a common concern faced by most. Considering sneakerheads pay heavily to buy some of these sneakers, they are an investment worth taking care of. Given the dearth of holistic, one-stop solutions that help consumers keep their kicks fresh and clean, we have launched an industry-first device – the Philips Sneaker Cleaner GCA1000/60; a convenient, effective, and easy on pocket shoe maintenance & laundry solution. The Sneaker Cleaner reiterates our brand’s core philosophy of innovation, giving consumers a hassle-free and superior experience, thus making their lives simpler, at home.”


Fast and efficient cleaning:

The Philips Sneaker Cleaner outperforms manual cleaning, reducing time and effort by automating the rubbing and scrubbing. Offering optimal multifunctionality, the devices come with three different brushes. The Soft Brush is for multipurpose use, ideal for mesh and canvas, the hard brush for thorough cleaning of tough surfaces like textured rubber or shoe soles and the Soft Sponge for delicate materials like PVC, leather, and suede. It also has a water-resistant head that ensure the device remains safe.

Advanced Technology backed by a powerful battery:

Philips Sneaker Cleaner GCA1000/60 rotates at 500 RPM, and it has an IPX5 waterproof rating. The device has a 6V efficient 4 X AA battery with an 80-minute run time. Designed to function quickly and effortlessly, this device is an ideal must-have for all sneakerheads.

Light and Cordless:

The sneaker cleaner weighs 0.35 kg and is cordless which enables you to carry it around easily. This is the perfect tool to make the process of cleaning sneakers seamless and quick. It is ideal for moving students, job seekers or travel enthusiasts.

Philips Sneaker Cleaner GCA1000/60 is priced at INR. 2595/- and comes with a 2-year warranty. It is available exclusively on the Philips Domestic Appliances e-store

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