Smart Watches

PLAY launches PLAYFIT FLAUNT Smartwatch


PLAY, India’s leading brand of smart, durable, yet affordable AiOT products, has launched its latest fashion smartwatch, PLAYFIT FLAUNT. As the name suggests, the smartwatch is fashionably smart with a very crisp display and chic wrist feel. The Made-in-India smartwatch features a 1.78-inch Super-AMOLED, Always-on Display (AOD) and offers 550 nits brightness with an IPS panel and also 2.5D Glass.

PLAYFIT Flaunt is powered by the latest Realtek chipset ensuring a one-connect Bluetooth calling connection and comes designed to work with the universal companion application PLAYFIT, for seamless connection and fitness monitoring. It comes with a PLAYtime of 5 days and can stay on standby for more than 20 days on a single charge. The new smartwatch can help the user to monitor their fitness regime through 100+ (pre-integrated) sports functions and is a perfect fitness buddy with multiple monitoring features such as heart rate, SpO2, sleep cycle, respiratory rate, sedentary alert, and even a female health tracker, among others. It also has an IP67 rating, making the device dust and water-resistant. For the discerning few, the smartwatch also comes pre-integrated with voice assistance through Google Assistant™ and Apple Siri™.

Hamish Patel, Chief Product Officer, World of Play said, “At PLAY, we truly believe in designing smartwatches that blend the defined lines of fashion and technology. We always aim to get the latest technology advancement in a very flaunt-worthy product design and PLAYFIT FLAUNT is a testimony to Fashion meeting technology. PLAYFIT Flaunt is the latest addition to our adulatory PLAYFIT series and comes with an envious product design besides multiple modern smartwatch attributes to meet the fitness monitoring requirements of our consumers. We will continue to invest behind technological innovations and launch more such products which integrate fashion with technology and ensure that our products are FLAUNT worthy besides being powered by dependable and advanced technology.”


Available on leading e-commerce platforms like Amazon, Flipkart and also PLAY’s D2C site,, PLAYFIT Flaunt comes in two vibrant colours of “Champagne-Wine” and “Black-Black” and is priced at INR 3999.

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