realme, the world’s fastest-growing smartphone brand, announced the launch of three new products today under its TechLife Ecosystem offerings – realme Buds Air 3, realme Book Prime, and realme Smart TV Stick. The new additions will strengthen realme’s AIoT portfolio through which the brand aims to deliver a smart, connected and trendy lifestyle to users.
Commenting on the occasion of the launch, Mr Madhav Sheth, CEO, realme India, VP, realme and President, realme International Business Group said, “realme is renowned for the disruptions that it has caused in the tech industry, be it with smartphones or with our AIoT offerings. With the realme TechLife Ecosystem, we want to offer our users a smart, connected way of living. Our objective here is to bring the best of technology to our users and offer them as much choice as possible. Hence, the new additions to our AIoT offerings. Our users have greatly accepted and appreciated our AIoT offerings, and we are ecstatic about it. Today we have introduced the realme Buds Air 3, which is a feature-packed TWS offering along with the realme Book Prime and realme Smart TV Stick. In the upcoming months, we will continue to bring new products to expand our existing offerings and will also enter some new categories and disrupt the market .”
realme Buds Air 3, is the industry’s first TWS headphones with TÜV Rheinland’s high-performance certification. It offers an industry-leading 42dB Active Noise Cancellation, enabling users to enjoy their music without being interrupted. Featuring an airy design and curvy aesthetics, the realme Buds Air 3 is equipped with a 10mm large driver made by the new liquid crystal polymer composite that can provide deeper bass and rich sound. It also comes with an upgraded Game Mode with latency as low as 88ms, ensuring that users do not face image and sound syncing issues while playing their favorite games. Powered by a 546mAh battery, the realme Buds Air 3 can offer up to 30 hours of playback. Thanks to the fast charge support on the TWS, you can listen to up to 100 minutes of music in normal mode on just a 10-minute charge. The newest addition to the realme hearables portfolio is also the only TWS in the segment to come with a Customized Auto-Tuning feature. The realme Buds Air 3, priced at INR 3999, will be available in two colors – Starry Blue and Galaxy White, and will go on sale on April 7, 2022, from 2PM onwards at realme.com, Flipkart and mainline channels. 
realme Book Prime, features a 2K Full Vision Display packed in a 14.9mm sleek and light-weight body. Its 14-inch screen offers a 3:2 screen ratio, compared to the traditional 16:10 or 16:9 screens, and a 90% screen-to-body ratio, thereby enhancing the viewing and reading experience of the user. It is powered by the latest 11th Generation Intel® Core™ i5 11320H Processor, taking the performance one notch higher than the previous generation. To ensure top-level performance at all times, the realme Book Prime comes with a dual-fan storm cooling system. Featuring a 54Wh large battery, the laptop can continuously play locally stored 1080p videos for up to 11 hours and is capable of charging up to 50% in only 30 minutes with the 65W Super-Fast Charge technology. The realme Book Prime also features PC Connect, which can cross-connect Windows and Android systems, Thunderbolt 4 Port and High-speed Wi-Fi 6 for seamless connectivity. The realme Book Prime will be available in three colors – real Green, real Grey and real Blue and will be available in 16GB+512GB storage. The first sale for realme Book Prime is scheduled for 13 April, 12 noon onwards at realme.com and Flipkart. 
The realme Smart TV Stick is the second TV stick from realme, and will come with Full HD screen resolution support along with support for 60FPS content and HDR10+. The new realme Smart TV Stick will come with 1GB of RAM, a quad-core ARM Cortex A35 processor, along with 8GB of storage and will be based on Android TV which is based on Android 11. The realme Smart TV Stick will support all the streaming apps and will offer access to Google Play services. Users can get their hands on the all-new realme Smart TV Stick on 13 April, 12 noon onwards at realme.com, Flipkart and mainline channels.
