realme, the Most Trusted Technology brand, announced the launch of its first global, premium flagship store in Ahmedabad, re-affirming its commitment to strengthening offline presence across key metro and Tier II cities pan India. It aims to be the cornerstone of the trendsetting and technological lifestyle that all those who dare to leap and aspire to live. The establishment of the first Global Flagship Store marks the evolution of realme’s ‘Go Premium’ strategy in India.
Commenting on the expansion, Mr. Madhav Sheth, CEO, realme India, VP, realme, and President, realme International Business Group said, “Since Day 1, realme has dared to leap ahead of others and disrupted the industry. We have witnessed tremendous growth in the Gujarat market, emerging as the Top 4 brand in offline sales. The launch of realme’s first Global Flagship Store in Ahmedabad is a testament to its deepening presence in the Indian market and bringing luxurious, bespoke, and cutting-edge offline experience to customers. We have partnered with Poojara Telecom, one of the largest franchises in the region in the establishment and operations of the first Global Flagship Store. I am confident that the initiative will further consolidate our leadership in Ahmedabad and endear the brand to the masses. ”
Spread across a massive 13000 sq ft, the realme Global Flagship Store provides a truly immersive experience with a full range of realme smartphones and AIOT products, including the latest flagship innovations. The store decor is modern and aesthetic by nature, with a line lighting design that creates a feeling of being transported into the future. Featuring a three-storey format, the store offers customers a seamless and continuous experience as they move through the store. The store also features a realme Techlife Zone, showcasing the power of a connected, futuristic lifestyle with its latest AIOT products such as smart wearables and hearables, laptops and tablets, smart TVs, smart care products, and smart home devices. A built-in realme Cafe, offering attractive delicacies, will ensure that visitors have a wholesome and holistic experience as well.
Aiming to be a socially responsible brand, realme challenges the status quo with the pursuit of sustainability. realme has set the target of net-zero carbon emissions in its corporate operation and zero waste to landfills by 2025 as part of its ‘Go Premium’ strategy. The commitment to foster sustainable living is reflected in realme’s Global Flagship Store in Ahmedabad as well, which has an e-waste recycling box to explore the fusion of technology with sustainability.
As an industry leader, realme believes mainline expansion is critical for long-term growth and sustainability. Aligned with its ‘Go Premium’ strategy, realme will invest significantly in upgrading its offline channels and bringing the latest flagships to consumers. In the future, realme will be partnering with key regional retailers in Gujarat to expand its mainline presence across the state. Currently, realme has a distribution of over 40000+ retail stores and 300 exclusive stores in India and aims to reach 50,000+ retail stores in 2022.