Samsung Brings Madhya Pradesh’s Spectacular Tribal Art ‘Gond’ to Your Living Rooms with The Frame, a TV When It’s On & Art When It’s Off


Samsung has introduced Gond art from the tribal areas of central India  to its lifestyle television The Frame, which is a TV when it’s on and art when it’s off. Gond Art on The Frame is part of a collection of local Indian folk and tribal art from across the country on the lifestyle TV’s art store, which hosts over 1,400 artworks. This initiative is aimed at reviving Indian folk art and bringing it to your living rooms through The Frame.

Unbelievably stunning, The Frame has been tastefully designed to make your luxury living space more distinctive and allow you to make your own style statement with stunning and customizable bezel options that come in different colours to complement your surroundings. With the latest edition of The Frame, you can curate your personal art collection as well.

Created with articulately drawn lines and dots in vibrant colors, Gond painting is a famous folk art of the Gond tribal community of central India. Blended with mystery, pattern, blend of colours and humour, this tribal art form is practiced by one of the largest tribes in India – the Gond – who are predominantly from Madhya Pradesh, but can also be found in pockets of Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha. The history of the Gond people dates nearly 1400 years.


Apart from Gond paintings from the tribal villages of Madhya Pradesh, The Frame TV’s art store also offers folk artworks from across India – such as Kalighat Paintings from Bengal; Cheriyal Scroll Paintings of Telangana; Patachitra Paintings of Odisha and Bengal; Bhil art works from Madhya Pradesh; Maharashtra, Gujarat and Rajasthan; Baiga art works from Madhya Pradesh, Chhattisgarh, Jharkhand and Uttar Pradesh; Warli Paintings of Maharashtra; Kerala Mural Paintings; Phad Paintings from Rajasthan;  Andhra Pradesh, Maharashtra, Chhattisgarh and Odisha and Madhubani paintings from Bihar respectively.

The Frame TV isn’t just beautiful, it offers superior picture quality with QLED technology that enables life like colours, enhanced contrast and impeccable details with 100% colour volume for an exceptional picture quality. The Frame also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI up scaling capabilities, and SpaceFit Sound that auto-optimises sound settings after analysing the environment of your room.

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