Smart TV

Sony Announces BRAVIA X90J Series

Sony Bravia X90J

Sony India has announced the new BRAVIA X90J, world’s first cognitive intelligence TV series, which thinks like a human brain. These high-powered televisions have Cognitive Processor XR which delivers an intelligence that reflects human cognitive characteristics which detects the viewer’s focal points, and cross-analyzes numerous image quality elements to produce a picture which is more natural and closer to human memory. Combined with the precision of a Full Array LED panel, XR Triluminos Pro, XR Contrast Booster, XR Motion Clarity and XR Surround, the new X90J series produces supreme realism and an incredibly detailed picture better than ever delivered before. The Google TV voice search powered by Google Assistant offer endless entertainment, works seamlessly with Apple AirPlay 2 and HomeKit.

Key Specifications and Features:

  •  World’s first cognitive intelligence television series powered by XR Cognitive Processor, designed to think like a human brain and replicate the way human see and hear
  • Experience brighter highlights and deeper blacks with Full Array LED panel and XR Contrast Booster
  • XR TRILUMINOS Pro reproduces brighter colours that please your eyes
  • Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur
  • With XR Surround, 3D Surround upscaling and Acoustic Multi-Audio enjoy immersive sound experience that matches perfectly with visuals
  • Supreme pictures and sound in every environment with Ambient optimization and Acoustic auto calibration technology
  • Transform your gaming experience with dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR) Auto Low Latency Mode (ALLM) and e-ARC
  • Google TV voice search powered by Google Assistant offer endless entertainment, works seamlessly with Apple AirPlay 2 and HomeKit
  • Minimalist design with Flush Surface bezel so that all your focus is on what’s important; the stunning picture

Price and Availability

Model Best Buy (in INR) Availability Date
XR-55X90J Rs. 139,990/- 10th June 2021 onwards

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