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Sony nnounced the next generation of its Creator’s Cloud 1 platform

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Sony announced the next generation of its Creator’s Cloud platform, opening-up a host of applications and features for individual content creators, interested in leveraging the efficiencies and opportunities offered by the cloud.

“With Creators’ Cloud, our aim is to enable content creators to opt for different services according to their needs. We want creators to feel that this cloud-based applications as one of the vital tools for their work, in the similar way they know their camera is crucial. With possibilities offered by the cloud, the world of hardware and software, online and offline are increasingly merging. Creators’ Cloud provides a unique platform where all facets of a creator’s work combine seamlessly, with their device a fundamental part of this ecosystem.” explains Mukesh Srivastava, Head Digital Imaging Business, Sony India.

Sony introduced Creators’ Cloud, a suite of cloud-powered applications and services for professional and enterprise users in September 2022. The next generation of Creators’ Cloud, aimed at individual or small teams of content creators is now coming to the market with the same philosophy but tailored applications and services. It is a suite of applications designed to extend the camera and shooting into the cloud, through instant video and stills upload, and collaborative work with peers, from multiple devices.

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“We know content creators are increasingly looking for a specialised solution, a place that integrates all their creative tools, allows them to share and learn from other professionals across the globe along with offering new business opportunities. Powered by AI, Creators’ Cloud is Sony’s answer to all these requirements.” commented Mukesh Srivastava, Head Digital Imaging Business, Sony India.

The Creators’s Cloud platform for individual creators includes cloud storage, available anytime from anywhere, Ci Media Cloud for collaborative media workflows, and Discover, a community for creators to post their own content, discover and connect with peers. This Creators' Cloud platform, aimed at independent professionals, also includes Creators’ App, a content transfer application from camera to
cloud.

Content immediately available on multiple devices
As creators seek to view and share their content efficiently and safely, Creators’ Cloud will enable the transfer of images and videos shot on their Sony cameras to the cloud for immediate viewing and sharing with their community.

Creators’ App

Creators’ App 2 is the successor of Imaging Edge Mobile Plus​ and will act as an extension of a camera to upload, view, and manage content (video and photo) stored in the cloud 3 .

Key features include:

 Content transfer to mobile and transferred content viewer
 Remote shooting, updating and camera settings changes
 Cloud Storage 4 – 5GB for any user with a Sony Account​, 25GB of cloud storage for owners of
selected Sony cameras. 5
At time of launch, upload to the cloud to Creators’ Cloud will be available for camera 3 α7 IV 6 through
the Creators’ App mobile application. Direct upload from camera to cloud is planned to be available at
a future date. With the launch of Creators’ App for individuals, “C3Portal App,” a cloud gateway
application currently being provided for enterprises, will be renamed as “Creators’ App for enterprise.”

Facilitating collaboration
Ci Media Cloud, Sony’s well-established online creative collaboration and content management service, supports over 150 000 professionals worldwide. Ci will open its tools to individual creators and small teams with new pricing and subscription plans built for how individual creators work and create. With Ci Media Cloud, creators and creative teams can simplify collaboration on media files from anywhere on any device in a simple, intuitive UI. With an Adobe Premiere Pro panel integration for mobile applications and an Apple TV app now available, Ci continues to develop features and integrations to empower creative professionals to work simpler and smarter.

Creating a community of creators across the globe
Discover is another stand-out feature of Creators’ Cloud that will be launched 7 . Users’ profile and portfolio of selected content will be available to share with their community of other professionals, multiplying global networking and collaboration opportunities. In Discover, images and videos will include information about the camera operator’s location, camera and lens models, settings, genre and much more to create an environment of learning and exchange with other users. Discover will be accessed through Creators’ App and web browser.

Discover

“With Discover, we’re aiming to create the largest community of camera users and content creators in
the world, which has a dedicated space for them to showcase their content, find inspiration and
interact with other creators in the community,” says Mukesh Srivastava, Head Digital Imaging
Business, Sony India.

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