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Suresh Raina launches Elista’s new air cooler range

Ace Cricketer Suresh Raina launches Elista’s new air cooler range in New Delhi
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Elista, a brand under the umbrella of TeknoDome India Pvt Ltd launched its new range of Air Coolers equipped with unique and innovative features, making the products highly efficient and durable and ideal for summers. The products were unveiled in New Delhi by brands celebrity ambassador – Suresh Raina, Ace Cricketer.

The new range is available in various sizes and colours, premium looks and in variants like Desert, Tower, Window & Personal coolers for consumers to choose according to their needs. These air coolers are available pan-India through company’s retailers and are affordable yet value for money products. The various category and sizes are as under :

  • Desert Coolers – Snow Monk, Aurora Cool, Thunder Blast & Snow Storm (60, 80 & 90 Litres) Price range between MRP Rs 11990 & Rs 14990/-
  • Tower Coolers – Cozy Cool (30 & 50 Liters), Price range between MRP Rs 11990/- & 13990/-
  • Personal Coolers – Buddy Cool (22 & 37 Litres), Price range between MRP Rs 7990/- & Rs 10990/-)
  • Window Coolers – Wind Blow (60 Liters) – MRP Rs 9590/-

On the occasion of launch, Mr. Pawan Kumar, CEO said “The Air Coolers were launched last year and we got great response from the market. This year we have added new products and made our range even wider. India’s Air Cooler Market size is projected to grow at a CAGR of 14.6% during 2021-27 and has been encountering significant growth over the past few years on the back of rising temperature, increasing urbanization, growing lower middle-class population, surging infrastructural development, strengthening the residential sector, burgeoning rural electrification programme and rising disposable income. We are aiming to gain a sizeable market share and disrupt the market with our innovative features.”

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Suresh Raina, while launching the products said “Elista has launched an impressive range of Air Coolers which are not only very affordable but are feature rich too. I am sure that with this launch, the company’s aim of bettering lives of people will be met and it will encourage the brands to do great in future also. I wish Elista the very best for all their future endeavours.”

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