“Sustainability isn’t a choice, it’s a lifestyle” says Bhumi Pednekar inspired by Skagen’s solar-powered collection, this Earth Month


As ‘Slow Fashion’ becomes the  latest buzzword that’s dominating conversations – it’s evident consumers are rethinking their choices when it comes to fashion. This Earth Month, it’s time to celebrate the integration of innovation and sustainability packaged in Skagen’s masterfully crafted timepieces. An amalgamation of minimalism, Danish design and cutting edge pro planet materials, being earth-friendly is now easier than ever. From solar powered mechanisms to recycled stainless steel, Skagen aces the game when it comes to embracing Danish minimalism creating environmentally sustainable watches in slim styles and color combinations that reflect a quiet, coastal living.

Actress extraordinaire Bhumi Pednekar advocated for the stellar brand, stating, “There are two things that I hold most important ; living in the moment and a sustainable planet. Today is why I’m so ecstatic to talk about a brand named Skagen that beautifully combines the two things I completely love. Skagen has been named after a beautiful city in Denmark, whose culture loves to embrace comfort, freedom and living in the moment. What I love the most about Skagen is its efforts towards being pro-planet. Skagen recognizes the significance of materials they use, which result in sustainable products. Solar movement, planet friendly leather and upcycling or recycled materials including packaging. Sustainability isn’t a choice, it’s a lifestyle – and that’s the lifestyle I’d like to live by. “

Denmark is a place that pioneers earth-friendly ways of living. With their core values being wellness, happiness and sustainability – thier products are designed and connected to a vibrant culture that influence how they manufacture, collaborate, and do business, leaning into Denmark’s distinct culture. Taking cues from Danish design, Skagen constantly inspires and aligns with the progressive steps they’ve made. They’re dedicated to being an environmental partner and consistently evolving their position by finding great collaborators and do-gooders aligned on similar eco-friendly paths. Great design is a universal language, and so the Skagen customer always receives watches and jewelry that work for everyone. From their pro-planet watches to earth friendly packaging that aims to use 100% recycled materials by the end of 2022, it’s clear Skagen’s committed to engaging with their customers  on a personal level.


Available in an array of stunning styles and shades, this collection of timepieces are certified must-haves to celebrate Earth Month.


Skagen: Making the world a better place has never looked more stunning! Skagen’s quintessential eye-catching Danish design shines through, making these planet-forward timepieces stand out at the first glance. The solar powered mechanism ensures the battery never needs to be replaced – the timepiece is continuously powered by indoor and outdoor lighting. Combined with 50% recycled stainless steel straps in a diverse range of neutral shades, this minimalist watch looks incredibly chic adorned on the wrist. Priced at INR 13,995.

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