Arijit Chowdhury, Founder for brand SWAGME , a company owned by SSARA RETAIL P LTD, has been into retail industry into multiple roles and profiles across Telecom & Tech retail Chains with over 15 years of experience into Product Management, Private Labels, Sales & Business Strategy. Finally has taken the plunge to create a brand which gets known for its sound and affordable price range. In an exclusive interview with DeviceNext, Mr. Arijit elaborate about brand presence and product strategy of SWAGME in India.
How you planned the brand SWAGME, products and what are its USP.
Being into FMTG (Fast Moving Tech Goods) business, and an audio buff himself, after deliberation and study of multiple categories, we zeroed into Audio segment considering the current market space, manufacturing availability in India and also inspiration from existing Indian brands which have been trendsetters.
SWAGME – means bringing out your own SWAG.
We have started with the launch of our Neckbands & Earphone range in the India market. Our USP of Neckbands is its Long Battery 270 mAh with Woofer quality Bass Sound, Stylish Metallics Buds, Light Weight, Bluetooth 5.0 for fast pairing & IPX5 Sweat resistant, priced at 699/- for consumers. And our Earphones has long 1.2 meter cable, super bass sound, 10mm drivers for enhanced sound experience, priced at 279/- for consumers.
All our products have unique packaging which is eco-friendly in cloth packaging. We are also launching our new TWS lineup which will be priced at 999/- for consumers.
What’s your assumption about mobile accessories market in India?
It’s a growing market where neckband and audio gadgets are becoming a necessity for WFH and also a fashion statement for the youth which shows the swag statement.
Tell us about your product roadmap for SWAGME.
Launched 1 Neckband with woofer quality sound, 1 in pipeline with Jhankaar Quality Sound, 1 will be feature rich with High Battery, Metallic look and Bass sound. In-Earphone with 14mm Drivers coming next – generally market price 599/- onwards we are launching at 399/-.
TWS – 1 model in 999/- with touch controls, 1 model with Gaming TWS feature with Ultra Gaming mode for gamers.
Swagme will keep launching products with unique feature rich quality and affordable pricing
We will be an online only brand to start with focus on rich content, quality and service, we are present on Amazon , Myntra, Swagme.me and shortly coming on Tata Cliq & Flipkart. We expect our products to bring that extra swag across all age groups and believe in offering Great Quality stuff at super affordable prices.
