TCL Electronics, U.S. No. 2 TV brand, and one of the leading players in the global TV industry, is ready to acquaint the Indian audience with an immersive TV viewing experience in 2020. It has now launched its 8K QLEDTV and 4K QLED TV with Hands-Free voice control. This year, following safe distancing measures, the brand hosted a live streaming of its launch on 18th June via its social media handles on Facebook, YouTube, and Twitter.
As part of the latest additions, the company has introduced the much-awaited 75 inch X915 8K QLED Android TV with IMAX Enhanced and Pop-up camera, and with Dolby Vision® ultra-vivid imaging and Dolby Atmos® immersive audio, the first 8K QLED of its kind in India. Its 4K QLED additions- C815 and C715, also come loaded with the world-leading Quantum Dot Display technology. Quantum Dots, when struck by light, will emit the most finely-tuned RMB colors, helping the TV to display billions of colors, reproduce 100% DCI-P3, and maintain a longer lifespan of the display up to 60,000 hours.It further upscales non-8K content to 8K performance with its AI 8K Processor. Other than these features, the all-new TVs are powered by Hands-Freevoice control and a separate Onkyo soundbar with IMAX Enhanced, DTS and Dolby Atmos®immersive audio for premium audio output. To enable TV-based calling, the brand has also equipped its 8K model with a built-in pop-up camera which ascends and descends automatically when prompted by the user. TCL’s latest 8K QLED 75X915 priced at the market stands at INR 2, 99, 990.
4K QLED Series
C815, premium 4K QLED TV with built-in Subwoofer is available at a starting range of INR 69,990 and comes in three variants: 55-inch (69,990 INR), 65-inch (99,990 INR) and 75-inch (1,49,990 INR). The TV offers 4K QLED display, Quantum Dot technology, Dolby Vision &Dolby Atmos, HDR 10+, 120 Hz MEMC (65’’ inch and above)for smoother motion and making action-packed scenes look crisper, and Onkyo integrated soundbar, built-in subwoofer with Dolby Atmos to elevate the sound experience.
C715,entry-level 4K QLED TV with Hands-free AI, is available in three variants: 50-inch (45,990 INR), 55-inch (55,990 INR) and 65-inch (79,990 INR). Starting INR 45,990, this powerful device also features 4K resolution, quantum dot display, Dolby Vision &Dolby Atmos with hands-free voice control, 180 degree voice receptor to guarantee precise voice recognition, more – making it a premium offering in the new-age smart TV segment.
Speaking on the development, Mike Chen, General Manager, TCL India said, “It gives me immense pleasure to launch this year’s TV lineup which includes the highly anticipated X915, C715, and C815. At TCL, we strive to redefine the TV viewing experience via pioneering technologies. With these latest additions, perhaps, a new benchmark will be established within the segment. We are confident that all three feature-rich televisions will generate a positive traction within the market and create new milestones for the brand.
”“Dolby and TCL share a long history working together to bring best in class experiences to consumers. TCL was one of the first to bring Dolby Vision and Dolby Atmos experiences to consumers. With a large and constantly growing library of titles available in Dolby Vision and Dolby Atmos, in English and in Hindi, TCL customers can instantly access this amazing content. The combined Dolby Vision and Dolby Atmos experience will allow TCL customers to experience their favorites as the producers and directors originally intended them to be,” said Ashim Mathur, Senior Regional Director Marketing, Emerging Markets, Dolby Laboratories.
All the televisions are powered by Dolby Vision and Dolby Atmos. Dolby Vision brings entertainment to life before your eyes with ultra-vivid picture quality — incredible brightness, contrast, color, and detail. Dolby Atmos puts you inside the action with bigger, more encompassing sound that fills your room and flows around you to immerse you in your entertainment. Together, the fusion of Dolby Vision and Dolby Atmos transform TCL’s latest QLED TVs into entertainment powerhouses, providing customers the opportunity to enjoy spectacular home entertainment with total ease and convenience. X915 and C815 are also loaded with Onkyo Audio System.
TCL is going for long haul competition to introduce the best of TV technology within India. The brand has recently setup a manufacturing plant worth Rs. 2,400 crore at Tirupati as part of the ‘Make in India’ initiative. The plant has a production capacity of 8 million for 22-55 inches TV screens and 30 million for 3.5-8 inches mobile screens per annum and is hailed as the global brand’s largest manufacturing unit oversees, and provides direct and indirect +8000 jobs.
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